PHP logo

PHP Version 7.4.16

System Linux syu6193820001-6964d58bd6-s87jx 4.19.91-21.al7.x86_64 #1 SMP Wed Sep 2 19:47:49 CST 2020 x86_64
Build Date Jul 6 2021 09:57:59
Configure Command './configure' '--prefix=/var/www/php74' '--enable-mysqlnd' '--with-mysqli=mysqlnd' '--with-pdo-mysql=mysqlnd' '--enable-calendar' '--enable-exif' '--enable-ftp' '--with-iconv' '--enable-gd' '--enable-cgi' '--with-jpeg' '--with-png-dir=/usr' '--with-zlib' '--with-zlib-dir=/usr' '--with-freetype' '--enable-mbstring' '--enable-bcmath' '--with-curl' '--with-openssl' '--enable-soap' '--with-zip' '--with-config-file-path=/var/www/php74/lib' '--with-mcrypt=/usr/local/libmcrypt' '--enable-opcache' '--enable-shmop' '--enable-sysvsem' 'PKG_CONFIG_PATH=/usr/local/lib/pkgconfig/'
Server API CGI/FastCGI
Virtual Directory Support disabled
Configuration File (php.ini) Path /var/www/php74/lib
Loaded Configuration File /var/www/php74/hichina_ini/syu6193820001/php.ini
Scan this dir for additional .ini files (none)
Additional .ini files parsed (none)
PHP API 20190902
PHP Extension 20190902
Zend Extension 320190902
Zend Extension Build API320190902,NTS
PHP Extension Build API20190902,NTS
Debug Build no
Thread Safety disabled
Zend Signal Handling enabled
Zend Memory Manager enabled
Zend Multibyte Support provided by mbstring
IPv6 Support enabled
DTrace Support disabled
Registered PHP Streamshttps, ftps, compress.zlib, php, file, glob, data, http, ftp, phar, zip
Registered Stream Socket Transportstcp, udp, unix, udg, ssl, sslv3, tls, tlsv1.0, tlsv1.1, tlsv1.2
Registered Stream Filterszlib.*, convert.iconv.*, string.rot13, string.toupper, string.tolower, string.strip_tags, convert.*, consumed, dechunk
Zend logo This program makes use of the Zend Scripting Language Engine:
Zend Engine v3.4.0, Copyright (c) Zend Technologies
    with Zend OPcache v7.4.16, Copyright (c), by Zend Technologies

Configuration

bcmath

BCMath support enabled
DirectiveLocal ValueMaster Value
bcmath.scale00

calendar

Calendar support enabled

cgi-fcgi

DirectiveLocal ValueMaster Value
cgi.check_shebang_line11
cgi.discard_path00
cgi.fix_pathinfo11
cgi.force_redirect11
cgi.nph00
cgi.redirect_status_envno valueno value
cgi.rfc2616_headers00
fastcgi.logging11

Core

PHP Version 7.4.16
DirectiveLocal ValueMaster Value
allow_url_fopenOnOn
allow_url_includeOffOff
arg_separator.input&&
arg_separator.output&&
auto_append_fileno valueno value
auto_globals_jitOnOn
auto_prepend_fileno valueno value
browscapno valueno value
default_charsetUTF-8UTF-8
default_mimetypetext/htmltext/html
disable_classesno valueno value
disable_functionschmod,exec,system,passthru,shell_exec,escapeshellarg,escapeshellcmd,proc_close,proc_open,ini_alter,dl,popen,pcntl_exec,socket_accept,socket_bind,socket_clear_error,socket_close,socket_connect,socket_create_listen,socket_create_pair,socket_create,socket_get_option,socket_getpeername,socket_getsockname,socket_last_error,socket_listen,socket_read,socket_recv,socket_recvfrom,socket_select,socket_send,socket_sendto,socket_set_block,socket_set_nonblock,socket_set_option,socket_shutdown,socket_strerror,socket_write,stream_socket_client,stream_socket_server,pfsockopen,disk_total_space,disk_free_space,chown,diskfreespace,getrusage,get_current_user,getmyuid,getmypid,dl,leak,listen,chgrp,link,symlink,dlopen,proc_nice,proc_get_stats,proc_terminate,shell_exec,sh2_exec,posix_getpwuid,posix_getgrgid,posix_kill,ini_restore,mkfifo,dbmopen,dbase_open,filepro,filepro_rowcount,posix_mkfifo,putenv,sleep,fsockopenchmod,exec,system,passthru,shell_exec,escapeshellarg,escapeshellcmd,proc_close,proc_open,ini_alter,dl,popen,pcntl_exec,socket_accept,socket_bind,socket_clear_error,socket_close,socket_connect,socket_create_listen,socket_create_pair,socket_create,socket_get_option,socket_getpeername,socket_getsockname,socket_last_error,socket_listen,socket_read,socket_recv,socket_recvfrom,socket_select,socket_send,socket_sendto,socket_set_block,socket_set_nonblock,socket_set_option,socket_shutdown,socket_strerror,socket_write,stream_socket_client,stream_socket_server,pfsockopen,disk_total_space,disk_free_space,chown,diskfreespace,getrusage,get_current_user,getmyuid,getmypid,dl,leak,listen,chgrp,link,symlink,dlopen,proc_nice,proc_get_stats,proc_terminate,shell_exec,sh2_exec,posix_getpwuid,posix_getgrgid,posix_kill,ini_restore,mkfifo,dbmopen,dbase_open,filepro,filepro_rowcount,posix_mkfifo,putenv,sleep,fsockopen
display_errorsOffOff
display_startup_errorsOffOff
doc_rootno valueno value
docref_extno valueno value
docref_rootno valueno value
enable_dlOffOff
enable_post_data_readingOnOn
error_append_stringno valueno value
error_log/usr/home/syu6193820001/wwwlogs/error_log/usr/home/syu6193820001/wwwlogs/error_log
error_prepend_stringno valueno value
error_reporting522527
expose_phpOffOff
extension_dir/var/www/php74/lib/php/extensions/no-debug-non-zts-20190902/var/www/php74/lib/php/extensions/no-debug-non-zts-20190902
file_uploadsOnOn
hard_timeout22
highlight.comment#FF8000#FF8000
highlight.default#0000BB#0000BB
highlight.html#000000#000000
highlight.keyword#007700#007700
highlight.string#DD0000#DD0000
html_errorsOnOn
ignore_repeated_errorsOffOff
ignore_repeated_sourceOffOff
ignore_user_abortOffOff
implicit_flushOffOff
include_path.:.:
input_encodingno valueno value
internal_encodingno valueno value
log_errorsOffOff
log_errors_max_len10241024
mail.add_x_headerOffOff
mail.force_extra_parametersno valueno value
mail.logno valueno value
max_execution_time3030
max_file_uploads2020
max_input_nesting_level6464
max_input_time6060
max_input_vars10001000
memory_limit128M128M
open_basedir/data/home/syu6193820001/htdocs:/usr/home/syu6193820001/htdocs:/usr/home/tmp:/data/home/tmp/:/usr/home/syu6193820001/php_upload_tmp/:/var/www/disablesite/:/tmp//data/home/syu6193820001/htdocs:/usr/home/syu6193820001/htdocs:/usr/home/tmp:/data/home/tmp/:/usr/home/syu6193820001/php_upload_tmp/:/var/www/disablesite/:/tmp/
output_bufferingno valueno value
output_encodingno valueno value
output_handlerno valueno value
post_max_size10M10M
precision1414
realpath_cache_size4096K4096K
realpath_cache_ttl120120
register_argc_argvOffOff
report_memleaksOnOn
report_zend_debugOnOn
request_orderGPGP
sendmail_fromno valueno value
sendmail_path/usr/sbin/sendmail -t -i/usr/sbin/sendmail -t -i
serialize_precision1717
short_open_tagOnOn
SMTPlocalhostlocalhost
smtp_port2525
sys_temp_dirno valueno value
syslog.facilityLOG_USERLOG_USER
syslog.filterno-ctrlno-ctrl
syslog.identphpphp
track_errorsOffOff
unserialize_callback_funcno valueno value
upload_max_filesize10M10M
upload_tmp_dir/usr/home/syu6193820001/php_upload_tmp/usr/home/syu6193820001/php_upload_tmp
user_dirno valueno value
user_ini.cache_ttl300300
user_ini.filename.user.ini.user.ini
variables_orderGPCSGPCS
xmlrpc_error_number00
xmlrpc_errorsOffOff
zend.assertions-1-1
zend.detect_unicodeOnOn
zend.enable_gcOnOn
zend.exception_ignore_argsOffOff
zend.multibyteOffOff
zend.script_encodingno valueno value
zend.signal_checkOffOff

ctype

ctype functions enabled

curl

cURL support enabled
cURL Information 7.29.0
Age 3
Features
AsynchDNS Yes
CharConv No
Debug No
GSS-Negotiate Yes
IDN Yes
IPv6 Yes
krb4 No
Largefile Yes
libz Yes
NTLM Yes
NTLMWB Yes
SPNEGO No
SSL Yes
SSPI No
TLS-SRP No
Protocols dict, file, ftp, ftps, gopher, http, https, imap, imaps, ldap, ldaps, pop3, pop3s, rtsp, scp, sftp, smtp, smtps, telnet, tftp
Host x86_64-redhat-linux-gnu
SSL Version NSS/3.53.1
ZLib Version 1.2.7
libSSH Version libssh2/1.8.0
DirectiveLocal ValueMaster Value
curl.cainfono valueno value

date

date/time support enabled
timelib version 2018.04
"Olson" Timezone Database Version 2021.1
Timezone Database internal
Default timezone UTC
DirectiveLocal ValueMaster Value
date.default_latitude31.766731.7667
date.default_longitude35.233335.2333
date.sunrise_zenith90.58333390.583333
date.sunset_zenith90.58333390.583333
date.timezoneAsia/ShanghaiAsia/Shanghai

dom

DOM/XML enabled
DOM/XML API Version 20031129
libxml Version 2.9.1
HTML Support enabled
XPath Support enabled
XPointer Support enabled
Schema Support enabled
RelaxNG Support enabled

exif

EXIF Support enabled
Supported EXIF Version 0220
Supported filetypes JPEG, TIFF
Multibyte decoding support using mbstring enabled
Extended EXIF tag formats Canon, Casio, Fujifilm, Nikon, Olympus, Samsung, Panasonic, DJI, Sony, Pentax, Minolta, Sigma, Foveon, Kyocera, Ricoh, AGFA, Epson
DirectiveLocal ValueMaster Value
exif.decode_jis_intelJISJIS
exif.decode_jis_motorolaJISJIS
exif.decode_unicode_intelUCS-2LEUCS-2LE
exif.decode_unicode_motorolaUCS-2BEUCS-2BE
exif.encode_jisno valueno value
exif.encode_unicodeISO-8859-15ISO-8859-15

fileinfo

fileinfo support enabled
libmagic 537

filter

Input Validation and Filtering enabled
DirectiveLocal ValueMaster Value
filter.defaultunsafe_rawunsafe_raw
filter.default_flagsno valueno value

ftp

FTP support enabled
FTPS support enabled

gd

GD Support enabled
GD Version bundled (2.1.0 compatible)
FreeType Support enabled
FreeType Linkage with freetype
FreeType Version 2.8.0
GIF Read Support enabled
GIF Create Support enabled
JPEG Support enabled
libJPEG Version 6b
PNG Support enabled
libPNG Version 1.5.13
WBMP Support enabled
XBM Support enabled
BMP Support enabled
TGA Read Support enabled
DirectiveLocal ValueMaster Value
gd.jpeg_ignore_warning11

hash

hash support enabled
Hashing Engines md2 md4 md5 sha1 sha224 sha256 sha384 sha512/224 sha512/256 sha512 sha3-224 sha3-256 sha3-384 sha3-512 ripemd128 ripemd160 ripemd256 ripemd320 whirlpool tiger128,3 tiger160,3 tiger192,3 tiger128,4 tiger160,4 tiger192,4 snefru snefru256 gost gost-crypto adler32 crc32 crc32b crc32c fnv132 fnv1a32 fnv164 fnv1a64 joaat haval128,3 haval160,3 haval192,3 haval224,3 haval256,3 haval128,4 haval160,4 haval192,4 haval224,4 haval256,4 haval128,5 haval160,5 haval192,5 haval224,5 haval256,5

iconv

iconv support enabled
iconv implementation glibc
iconv library version 2.17
DirectiveLocal ValueMaster Value
iconv.input_encodingno valueno value
iconv.internal_encodingno valueno value
iconv.output_encodingno valueno value

json

json support enabled

libxml

libXML support active
libXML Compiled Version 2.9.1
libXML Loaded Version 20901
libXML streams enabled

mbstring

Multibyte Support enabled
Multibyte string engine libmbfl
HTTP input encoding translation disabled
libmbfl version 1.3.2
mbstring extension makes use of "streamable kanji code filter and converter", which is distributed under the GNU Lesser General Public License version 2.1.
Multibyte (japanese) regex support enabled
Multibyte regex (oniguruma) version 6.8.2
DirectiveLocal ValueMaster Value
mbstring.detect_orderno valueno value
mbstring.encoding_translationOffOff
mbstring.func_overload00
mbstring.http_inputno valueno value
mbstring.http_outputno valueno value
mbstring.http_output_conv_mimetypes^(text/|application/xhtml\+xml)^(text/|application/xhtml\+xml)
mbstring.internal_encodingno valueno value
mbstring.languageneutralneutral
mbstring.regex_retry_limit10000001000000
mbstring.regex_stack_limit100000100000
mbstring.strict_detectionOffOff
mbstring.substitute_characterno valueno value

mysqli

MysqlI Supportenabled
Client API library version mysqlnd 7.4.16
Active Persistent Links 0
Inactive Persistent Links 0
Active Links 1
DirectiveLocal ValueMaster Value
mysqli.allow_local_infileOffOff
mysqli.allow_persistentOnOn
mysqli.default_hostno valueno value
mysqli.default_port33063306
mysqli.default_pwno valueno value
mysqli.default_socketno valueno value
mysqli.default_userno valueno value
mysqli.max_linksUnlimitedUnlimited
mysqli.max_persistentUnlimitedUnlimited
mysqli.reconnectOffOff
mysqli.rollback_on_cached_plinkOffOff

mysqlnd

mysqlndenabled
Version mysqlnd 7.4.16
Compression supported
core SSL supported
extended SSL supported
Command buffer size 4096
Read buffer size 32768
Read timeout 86400
Collecting statistics Yes
Collecting memory statistics No
Tracing n/a
Loaded plugins mysqlnd,debug_trace,auth_plugin_mysql_native_password,auth_plugin_mysql_clear_password,auth_plugin_caching_sha2_password,auth_plugin_sha256_password
API Extensions pdo_mysql,mysqli

openssl

OpenSSL support enabled
OpenSSL Library Version OpenSSL 1.0.2k-fips 26 Jan 2017
OpenSSL Header Version OpenSSL 1.0.2k 26 Jan 2017
Openssl default config /etc/pki/tls/openssl.cnf
DirectiveLocal ValueMaster Value
openssl.cafileno valueno value
openssl.capathno valueno value

pcre

PCRE (Perl Compatible Regular Expressions) Support enabled
PCRE Library Version 10.35 2020-05-09
PCRE Unicode Version 13.0.0
PCRE JIT Support enabled
PCRE JIT Target x86 64bit (little endian + unaligned)
DirectiveLocal ValueMaster Value
pcre.backtrack_limit10000001000000
pcre.jit11
pcre.recursion_limit100000100000

PDO

PDO supportenabled
PDO drivers mysql, sqlite

pdo_mysql

PDO Driver for MySQLenabled
Client API version mysqlnd 7.4.16
DirectiveLocal ValueMaster Value
pdo_mysql.default_socket/tmp/mysql.sock/tmp/mysql.sock

pdo_sqlite

PDO Driver for SQLite 3.xenabled
SQLite Library 3.7.17

Phar

Phar: PHP Archive supportenabled
Phar API version 1.1.1
Phar-based phar archives enabled
Tar-based phar archives enabled
ZIP-based phar archives enabled
gzip compression enabled
bzip2 compression disabled (install ext/bz2)
Native OpenSSL support enabled
Phar based on pear/PHP_Archive, original concept by Davey Shafik.
Phar fully realized by Gregory Beaver and Marcus Boerger.
Portions of tar implementation Copyright (c) 2003-2009 Tim Kientzle.
DirectiveLocal ValueMaster Value
phar.cache_listno valueno value
phar.readonlyOnOn
phar.require_hashOnOn

posix

POSIX support enabled

Reflection

Reflection enabled

session

Session Support enabled
Registered save handlers files user
Registered serializer handlers php_serialize php php_binary
DirectiveLocal ValueMaster Value
session.auto_startOffOff
session.cache_expire180180
session.cache_limiternocachenocache
session.cookie_domainno valueno value
session.cookie_httponlyno valueno value
session.cookie_lifetime00
session.cookie_path//
session.cookie_samesiteno valueno value
session.cookie_secure00
session.gc_divisor10001000
session.gc_maxlifetime14401440
session.gc_probability11
session.lazy_writeOnOn
session.namePHPSESSIDPHPSESSID
session.referer_checkno valueno value
session.save_handlerfilesfiles
session.save_pathno valueno value
session.serialize_handlerphpphp
session.sid_bits_per_character55
session.sid_length2626
session.upload_progress.cleanupOnOn
session.upload_progress.enabledOnOn
session.upload_progress.freq1%1%
session.upload_progress.min_freq11
session.upload_progress.namePHP_SESSION_UPLOAD_PROGRESSPHP_SESSION_UPLOAD_PROGRESS
session.upload_progress.prefixupload_progress_upload_progress_
session.use_cookies11
session.use_only_cookies11
session.use_strict_mode00
session.use_trans_sid00

shmop

shmop support enabled

SimpleXML

SimpleXML support enabled
Schema support enabled

soap

Soap Client enabled
Soap Server enabled
DirectiveLocal ValueMaster Value
soap.wsdl_cache11
soap.wsdl_cache_dir/tmp/tmp
soap.wsdl_cache_enabled11
soap.wsdl_cache_limit55
soap.wsdl_cache_ttl8640086400

SPL

SPL supportenabled
Interfaces OuterIterator, RecursiveIterator, SeekableIterator, SplObserver, SplSubject
Classes AppendIterator, ArrayIterator, ArrayObject, BadFunctionCallException, BadMethodCallException, CachingIterator, CallbackFilterIterator, DirectoryIterator, DomainException, EmptyIterator, FilesystemIterator, FilterIterator, GlobIterator, InfiniteIterator, InvalidArgumentException, IteratorIterator, LengthException, LimitIterator, LogicException, MultipleIterator, NoRewindIterator, OutOfBoundsException, OutOfRangeException, OverflowException, ParentIterator, RangeException, RecursiveArrayIterator, RecursiveCachingIterator, RecursiveCallbackFilterIterator, RecursiveDirectoryIterator, RecursiveFilterIterator, RecursiveIteratorIterator, RecursiveRegexIterator, RecursiveTreeIterator, RegexIterator, RuntimeException, SplDoublyLinkedList, SplFileInfo, SplFileObject, SplFixedArray, SplHeap, SplMinHeap, SplMaxHeap, SplObjectStorage, SplPriorityQueue, SplQueue, SplStack, SplTempFileObject, UnderflowException, UnexpectedValueException

sqlite3

SQLite3 supportenabled
SQLite Library 3.7.17
DirectiveLocal ValueMaster Value
sqlite3.extension_dirno valueno value

standard

Dynamic Library Support enabled
Path to sendmail /usr/sbin/sendmail -t -i
DirectiveLocal ValueMaster Value
assert.active11
assert.bail00
assert.callbackno valueno value
assert.exception00
assert.quiet_eval00
assert.warning11
auto_detect_line_endings00
default_socket_timeout6060
fromno valueno value
session.trans_sid_hostsno valueno value
session.trans_sid_tagsa=href,area=href,frame=src,form=a=href,area=href,frame=src,form=
unserialize_max_depth40964096
url_rewriter.hostsno valueno value
url_rewriter.tagsform=form=
user_agentno valueno value

sysvsem

sysvsem support enabled

tokenizer

Tokenizer Support enabled

xml

XML Support active
XML Namespace Support active
libxml2 Version 2.9.1

xmlreader

XMLReader enabled

xmlwriter

XMLWriter enabled

Zend OPcache

Opcode Caching Up and Running
Optimization Enabled
SHM Cache Enabled
File Cache Disabled
Startup OK
Shared memory model mmap
Cache hits 3
Cache misses 892
Used memory 41588192
Free memory 59075104
Wasted memory 0
Interned Strings Used memory 4639832
Interned Strings Free memory 1651176
Cached scripts 892
Cached keys 1095
Max keys 7963
OOM restarts 0
Hash keys restarts 0
Manual restarts 0
DirectiveLocal ValueMaster Value
opcache.blacklist_filenameno valueno value
opcache.consistency_checks00
opcache.dups_fixOffOff
opcache.enableOnOn
opcache.enable_cliOnOn
opcache.enable_file_overrideOffOff
opcache.error_logno valueno value
opcache.file_cacheno valueno value
opcache.file_cache_consistency_checksOnOn
opcache.file_cache_onlyOffOff
opcache.file_update_protection22
opcache.force_restart_timeout180180
opcache.huge_code_pagesOffOff
opcache.interned_strings_buffer88
opcache.lockfile_path/tmp/tmp
opcache.log_verbosity_level11
opcache.max_accelerated_files40004000
opcache.max_file_size00
opcache.max_wasted_percentage55
opcache.memory_consumption9696
opcache.opt_debug_level00
opcache.optimization_level0x7FFEBFFF0x7FFEBFFF
opcache.preferred_memory_modelno valueno value
opcache.preloadno valueno value
opcache.preload_userno valueno value
opcache.protect_memoryOffOff
opcache.restrict_apino valueno value
opcache.revalidate_freq22
opcache.revalidate_pathOffOff
opcache.save_commentsOnOn
opcache.use_cwdOnOn
opcache.validate_permissionOffOff
opcache.validate_rootOffOff
opcache.validate_timestampsOnOn

zip

Zip enabled
Zip version 1.15.6
Libzip version 1.2.0

zlib

ZLib Supportenabled
Stream Wrapper compress.zlib://
Stream Filter zlib.inflate, zlib.deflate
Compiled Version 1.2.7
Linked Version 1.2.7
DirectiveLocal ValueMaster Value
zlib.output_compressionOffOff
zlib.output_compression_level-1-1
zlib.output_handlerno valueno value

Additional Modules

Module Name

Environment

VariableValue
DOCUMENT_ROOT /usr/home/syu6193820001/htdocs
GATEWAY_INTERFACE CGI/1.1
HTTPS on
HTTP_ACCEPT */*
HTTP_ACCEPT_ENCODING gzip, br, zstd, deflate
HTTP_ALI_CDN_APPVIEW_NAME cdn-tengine
HTTP_ALI_CDN_REAL_IP 3.17.79.195
HTTP_ALI_CDN_REAL_PORT 38548
HTTP_ALI_SWIFT_FORCE_TTL_CODE 400=0
HTTP_ALI_SWIFT_LOG_HOST www.yestupa.com
HTTP_ALI_SWIFT_STAT_HOST www.yestupa.com
HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT 90
HTTP_ALI_SWIFT_UREQUEST_TIMEOUT 90
HTTP_ALI_TPROXY_UREQUEST_TIMEOUT 90
HTTP_AUTHORIZATION no value
HTTP_EAGLEEYE_TRACEID 3da0c01417460922698056109e
HTTP_HOST www.yestupa.com
HTTP_USER_AGENT Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_VIA cn6425.l1, l2st4-5.l2
HTTP_X_ALICDN_DA_VIA 61.160.192.96,121.14.74.243
HTTP_X_CLIENT_SCHEME https
HTTP_X_FORWARDED_FOR 3.17.79.195
PATH /bin
PHPRC /var/www/php74/hichina_ini/syu6193820001
QUERY_STRING no value
REDIRECT_DOCUMENT_ROOT /usr/home/syu6193820001/htdocs
REDIRECT_GATEWAY_INTERFACE CGI/1.1
REDIRECT_HTTPS on
REDIRECT_HTTP_ACCEPT */*
REDIRECT_HTTP_ACCEPT_ENCODING gzip, br, zstd, deflate
REDIRECT_HTTP_ALI_CDN_APPVIEW_NAME cdn-tengine
REDIRECT_HTTP_ALI_CDN_REAL_IP 3.17.79.195
REDIRECT_HTTP_ALI_CDN_REAL_PORT 38548
REDIRECT_HTTP_ALI_SWIFT_FORCE_TTL_CODE 400=0
REDIRECT_HTTP_ALI_SWIFT_LOG_HOST www.yestupa.com
REDIRECT_HTTP_ALI_SWIFT_STAT_HOST www.yestupa.com
REDIRECT_HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT 90
REDIRECT_HTTP_ALI_SWIFT_UREQUEST_TIMEOUT 90
REDIRECT_HTTP_ALI_TPROXY_UREQUEST_TIMEOUT 90
REDIRECT_HTTP_AUTHORIZATION no value
REDIRECT_HTTP_EAGLEEYE_TRACEID 3da0c01417460922698056109e
REDIRECT_HTTP_HOST www.yestupa.com
REDIRECT_HTTP_USER_AGENT Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
REDIRECT_HTTP_VIA cn6425.l1, l2st4-5.l2
REDIRECT_HTTP_X_ALICDN_DA_VIA 61.160.192.96,121.14.74.243
REDIRECT_HTTP_X_CLIENT_SCHEME https
REDIRECT_HTTP_X_FORWARDED_FOR 3.17.79.195
REDIRECT_PATH /usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin
REDIRECT_QUERY_STRING no value
REDIRECT_REMOTE_ADDR 119.23.123.180
REDIRECT_REMOTE_PORT 23206
REDIRECT_REQUEST_METHOD GET
REDIRECT_REQUEST_URI /make-a-good-landing-page.html
REDIRECT_SCRIPT_FILENAME /usr/home/syu6193820001/htdocs/make-a-good-landing-page.html
REDIRECT_SCRIPT_NAME /make-a-good-landing-page.html
REDIRECT_SERVER_ADDR 10.29.165.8
REDIRECT_SERVER_ADMIN webmaster@syu6193820001.my3w.com
REDIRECT_SERVER_NAME www.yestupa.com
REDIRECT_SERVER_PORT 443
REDIRECT_SERVER_PROTOCOL HTTP/1.1
REDIRECT_SERVER_SIGNATURE no value
REDIRECT_SERVER_SOFTWARE Apache
REDIRECT_STATUS 200
REDIRECT_TZ Asia/Shanghai
REDIRECT_UNIQUE_ID aBNA7QodpQgAPq1wwQEAAAAi
REDIRECT_URL /make-a-good-landing-page.html
REMOTE_ADDR 119.23.123.180
REMOTE_PORT 23206
REQUEST_METHOD GET
REQUEST_URI /make-a-good-landing-page.html
SCRIPT_FILENAME /usr/home/syu6193820001/htdocs/index.php
SCRIPT_NAME /index.php
SERVER_ADDR 10.29.165.8
SERVER_ADMIN webmaster@syu6193820001.my3w.com
SERVER_NAME www.yestupa.com
SERVER_PORT 443
SERVER_PROTOCOL HTTP/1.1
SERVER_SIGNATURE no value
SERVER_SOFTWARE Apache
TZ Asia/Shanghai
UNIQUE_ID aBNA7QodpQgAPq1wwQEAAAAi

PHP Variables

VariableValue
$_SERVER['SERVER_SOFTWARE']Apache
$_SERVER['REQUEST_URI']/make-a-good-landing-page.html
$_SERVER['DOCUMENT_ROOT']/usr/home/syu6193820001/htdocs
$_SERVER['GATEWAY_INTERFACE']CGI/1.1
$_SERVER['HTTPS']on
$_SERVER['HTTP_ACCEPT']*/*
$_SERVER['HTTP_ACCEPT_ENCODING']gzip, br, zstd, deflate
$_SERVER['HTTP_ALI_CDN_APPVIEW_NAME']cdn-tengine
$_SERVER['HTTP_ALI_CDN_REAL_IP']3.17.79.195
$_SERVER['HTTP_ALI_CDN_REAL_PORT']38548
$_SERVER['HTTP_ALI_SWIFT_FORCE_TTL_CODE']400=0
$_SERVER['HTTP_ALI_SWIFT_LOG_HOST']www.yestupa.com
$_SERVER['HTTP_ALI_SWIFT_STAT_HOST']www.yestupa.com
$_SERVER['HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT']90
$_SERVER['HTTP_ALI_SWIFT_UREQUEST_TIMEOUT']90
$_SERVER['HTTP_ALI_TPROXY_UREQUEST_TIMEOUT']90
$_SERVER['HTTP_AUTHORIZATION']no value
$_SERVER['HTTP_EAGLEEYE_TRACEID']3da0c01417460922698056109e
$_SERVER['HTTP_HOST']www.yestupa.com
$_SERVER['HTTP_USER_AGENT']Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
$_SERVER['HTTP_VIA']cn6425.l1, l2st4-5.l2
$_SERVER['HTTP_X_ALICDN_DA_VIA']61.160.192.96,121.14.74.243
$_SERVER['HTTP_X_CLIENT_SCHEME']https
$_SERVER['HTTP_X_FORWARDED_FOR']3.17.79.195
$_SERVER['PATH']/bin
$_SERVER['PHPRC']/var/www/php74/hichina_ini/syu6193820001
$_SERVER['QUERY_STRING']no value
$_SERVER['REDIRECT_DOCUMENT_ROOT']/usr/home/syu6193820001/htdocs
$_SERVER['REDIRECT_GATEWAY_INTERFACE']CGI/1.1
$_SERVER['REDIRECT_HTTPS']on
$_SERVER['REDIRECT_HTTP_ACCEPT']*/*
$_SERVER['REDIRECT_HTTP_ACCEPT_ENCODING']gzip, br, zstd, deflate
$_SERVER['REDIRECT_HTTP_ALI_CDN_APPVIEW_NAME']cdn-tengine
$_SERVER['REDIRECT_HTTP_ALI_CDN_REAL_IP']3.17.79.195
$_SERVER['REDIRECT_HTTP_ALI_CDN_REAL_PORT']38548
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_FORCE_TTL_CODE']400=0
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_LOG_HOST']www.yestupa.com
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_STAT_HOST']www.yestupa.com
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT']90
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_UREQUEST_TIMEOUT']90
$_SERVER['REDIRECT_HTTP_ALI_TPROXY_UREQUEST_TIMEOUT']90
$_SERVER['REDIRECT_HTTP_AUTHORIZATION']no value
$_SERVER['REDIRECT_HTTP_EAGLEEYE_TRACEID']3da0c01417460922698056109e
$_SERVER['REDIRECT_HTTP_HOST']www.yestupa.com
$_SERVER['REDIRECT_HTTP_USER_AGENT']Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
$_SERVER['REDIRECT_HTTP_VIA']cn6425.l1, l2st4-5.l2
$_SERVER['REDIRECT_HTTP_X_ALICDN_DA_VIA']61.160.192.96,121.14.74.243
$_SERVER['REDIRECT_HTTP_X_CLIENT_SCHEME']https
$_SERVER['REDIRECT_HTTP_X_FORWARDED_FOR']3.17.79.195
$_SERVER['REDIRECT_PATH']/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin
$_SERVER['REDIRECT_QUERY_STRING']no value
$_SERVER['REDIRECT_REMOTE_ADDR']119.23.123.180
$_SERVER['REDIRECT_REMOTE_PORT']23206
$_SERVER['REDIRECT_REQUEST_METHOD']GET
$_SERVER['REDIRECT_REQUEST_URI']/make-a-good-landing-page.html
$_SERVER['REDIRECT_SCRIPT_FILENAME']/usr/home/syu6193820001/htdocs/make-a-good-landing-page.html
$_SERVER['REDIRECT_SCRIPT_NAME']/make-a-good-landing-page.html
$_SERVER['REDIRECT_SERVER_ADDR']10.29.165.8
$_SERVER['REDIRECT_SERVER_ADMIN']webmaster@syu6193820001.my3w.com
$_SERVER['REDIRECT_SERVER_NAME']www.yestupa.com
$_SERVER['REDIRECT_SERVER_PORT']443
$_SERVER['REDIRECT_SERVER_PROTOCOL']HTTP/1.1
$_SERVER['REDIRECT_SERVER_SIGNATURE']no value
$_SERVER['REDIRECT_SERVER_SOFTWARE']Apache
$_SERVER['REDIRECT_STATUS']200
$_SERVER['REDIRECT_TZ']Asia/Shanghai
$_SERVER['REDIRECT_UNIQUE_ID']aBNA7QodpQgAPq1wwQEAAAAi
$_SERVER['REDIRECT_URL']/make-a-good-landing-page.html
$_SERVER['REMOTE_ADDR']119.23.123.180
$_SERVER['REMOTE_PORT']23206
$_SERVER['REQUEST_METHOD']GET
$_SERVER['SCRIPT_FILENAME']/usr/home/syu6193820001/htdocs/index.php
$_SERVER['SCRIPT_NAME']/index.php
$_SERVER['SERVER_ADDR']10.29.165.8
$_SERVER['SERVER_ADMIN']webmaster@syu6193820001.my3w.com
$_SERVER['SERVER_NAME']www.yestupa.com
$_SERVER['SERVER_PORT']443
$_SERVER['SERVER_PROTOCOL']HTTP/1.1
$_SERVER['SERVER_SIGNATURE']no value
$_SERVER['TZ']Asia/Shanghai
$_SERVER['UNIQUE_ID']aBNA7QodpQgAPq1wwQEAAAAi
$_SERVER['PHP_SELF']/index.php
$_SERVER['REQUEST_TIME_FLOAT']1746092269.8662
$_SERVER['REQUEST_TIME']1746092269

PHP Credits

PHP Group
Thies C. Arntzen, Stig Bakken, Shane Caraveo, Andi Gutmans, Rasmus Lerdorf, Sam Ruby, Sascha Schumann, Zeev Suraski, Jim Winstead, Andrei Zmievski
Language Design & Concept
Andi Gutmans, Rasmus Lerdorf, Zeev Suraski, Marcus Boerger
PHP Authors
ContributionAuthors
Zend Scripting Language Engine Andi Gutmans, Zeev Suraski, Stanislav Malyshev, Marcus Boerger, Dmitry Stogov, Xinchen Hui, Nikita Popov
Extension Module API Andi Gutmans, Zeev Suraski, Andrei Zmievski
UNIX Build and Modularization Stig Bakken, Sascha Schumann, Jani Taskinen, Peter Kokot
Windows Support Shane Caraveo, Zeev Suraski, Wez Furlong, Pierre-Alain Joye, Anatol Belski, Kalle Sommer Nielsen
Server API (SAPI) Abstraction Layer Andi Gutmans, Shane Caraveo, Zeev Suraski
Streams Abstraction Layer Wez Furlong, Sara Golemon
PHP Data Objects Layer Wez Furlong, Marcus Boerger, Sterling Hughes, George Schlossnagle, Ilia Alshanetsky
Output Handler Zeev Suraski, Thies C. Arntzen, Marcus Boerger, Michael Wallner
Consistent 64 bit support Anthony Ferrara, Anatol Belski
SAPI Modules
ContributionAuthors
Apache 2.0 Handler Ian Holsman, Justin Erenkrantz (based on Apache 2.0 Filter code)
CGI / FastCGI Rasmus Lerdorf, Stig Bakken, Shane Caraveo, Dmitry Stogov
CLI Edin Kadribasic, Marcus Boerger, Johannes Schlueter, Moriyoshi Koizumi, Xinchen Hui
Embed Edin Kadribasic
FastCGI Process Manager Andrei Nigmatulin, dreamcat4, Antony Dovgal, Jerome Loyet
litespeed George Wang
phpdbg Felipe Pena, Joe Watkins, Bob Weinand
Module Authors
ModuleAuthors
BC Math Andi Gutmans
Bzip2 Sterling Hughes
Calendar Shane Caraveo, Colin Viebrock, Hartmut Holzgraefe, Wez Furlong
COM and .Net Wez Furlong
ctype Hartmut Holzgraefe
cURL Sterling Hughes
Date/Time Support Derick Rethans
DB-LIB (MS SQL, Sybase) Wez Furlong, Frank M. Kromann, Adam Baratz
DBA Sascha Schumann, Marcus Boerger
DOM Christian Stocker, Rob Richards, Marcus Boerger
enchant Pierre-Alain Joye, Ilia Alshanetsky
EXIF Rasmus Lerdorf, Marcus Boerger
FFI Dmitry Stogov
fileinfo Ilia Alshanetsky, Pierre Alain Joye, Scott MacVicar, Derick Rethans, Anatol Belski
Firebird driver for PDO Ard Biesheuvel
FTP Stefan Esser, Andrew Skalski
GD imaging Rasmus Lerdorf, Stig Bakken, Jim Winstead, Jouni Ahto, Ilia Alshanetsky, Pierre-Alain Joye, Marcus Boerger
GetText Alex Plotnick
GNU GMP support Stanislav Malyshev
Iconv Rui Hirokawa, Stig Bakken, Moriyoshi Koizumi
IMAP Rex Logan, Mark Musone, Brian Wang, Kaj-Michael Lang, Antoni Pamies Olive, Rasmus Lerdorf, Andrew Skalski, Chuck Hagenbuch, Daniel R Kalowsky
Input Filter Rasmus Lerdorf, Derick Rethans, Pierre-Alain Joye, Ilia Alshanetsky
Internationalization Ed Batutis, Vladimir Iordanov, Dmitry Lakhtyuk, Stanislav Malyshev, Vadim Savchuk, Kirti Velankar
JSON Jakub Zelenka, Omar Kilani, Scott MacVicar
LDAP Amitay Isaacs, Eric Warnke, Rasmus Lerdorf, Gerrit Thomson, Stig Venaas
LIBXML Christian Stocker, Rob Richards, Marcus Boerger, Wez Furlong, Shane Caraveo
Multibyte String Functions Tsukada Takuya, Rui Hirokawa
MySQL driver for PDO George Schlossnagle, Wez Furlong, Ilia Alshanetsky, Johannes Schlueter
MySQLi Zak Greant, Georg Richter, Andrey Hristov, Ulf Wendel
MySQLnd Andrey Hristov, Ulf Wendel, Georg Richter, Johannes Schlüter
OCI8 Stig Bakken, Thies C. Arntzen, Andy Sautins, David Benson, Maxim Maletsky, Harald Radi, Antony Dovgal, Andi Gutmans, Wez Furlong, Christopher Jones, Oracle Corporation
ODBC driver for PDO Wez Furlong
ODBC Stig Bakken, Andreas Karajannis, Frank M. Kromann, Daniel R. Kalowsky
Opcache Andi Gutmans, Zeev Suraski, Stanislav Malyshev, Dmitry Stogov, Xinchen Hui
OpenSSL Stig Venaas, Wez Furlong, Sascha Kettler, Scott MacVicar
Oracle (OCI) driver for PDO Wez Furlong
pcntl Jason Greene, Arnaud Le Blanc
Perl Compatible Regexps Andrei Zmievski
PHP Archive Gregory Beaver, Marcus Boerger
PHP Data Objects Wez Furlong, Marcus Boerger, Sterling Hughes, George Schlossnagle, Ilia Alshanetsky
PHP hash Sara Golemon, Rasmus Lerdorf, Stefan Esser, Michael Wallner, Scott MacVicar
Posix Kristian Koehntopp
PostgreSQL driver for PDO Edin Kadribasic, Ilia Alshanetsky
PostgreSQL Jouni Ahto, Zeev Suraski, Yasuo Ohgaki, Chris Kings-Lynne
Pspell Vlad Krupin
Readline Thies C. Arntzen
Reflection Marcus Boerger, Timm Friebe, George Schlossnagle, Andrei Zmievski, Johannes Schlueter
Sessions Sascha Schumann, Andrei Zmievski
Shared Memory Operations Slava Poliakov, Ilia Alshanetsky
SimpleXML Sterling Hughes, Marcus Boerger, Rob Richards
SNMP Rasmus Lerdorf, Harrie Hazewinkel, Mike Jackson, Steven Lawrance, Johann Hanne, Boris Lytochkin
SOAP Brad Lafountain, Shane Caraveo, Dmitry Stogov
Sockets Chris Vandomelen, Sterling Hughes, Daniel Beulshausen, Jason Greene
Sodium Frank Denis
SPL Marcus Boerger, Etienne Kneuss
SQLite 3.x driver for PDO Wez Furlong
SQLite3 Scott MacVicar, Ilia Alshanetsky, Brad Dewar
System V Message based IPC Wez Furlong
System V Semaphores Tom May
System V Shared Memory Christian Cartus
tidy John Coggeshall, Ilia Alshanetsky
tokenizer Andrei Zmievski, Johannes Schlueter
XML Stig Bakken, Thies C. Arntzen, Sterling Hughes
XMLReader Rob Richards
xmlrpc Dan Libby
XMLWriter Rob Richards, Pierre-Alain Joye
XSL Christian Stocker, Rob Richards
Zip Pierre-Alain Joye, Remi Collet
Zlib Rasmus Lerdorf, Stefan Roehrich, Zeev Suraski, Jade Nicoletti, Michael Wallner
PHP Documentation
Authors Mehdi Achour, Friedhelm Betz, Antony Dovgal, Nuno Lopes, Hannes Magnusson, Philip Olson, Georg Richter, Damien Seguy, Jakub Vrana, Adam Harvey
Editor Peter Cowburn
User Note Maintainers Daniel P. Brown, Thiago Henrique Pojda
Other Contributors Previously active authors, editors and other contributors are listed in the manual.
PHP Quality Assurance Team
Ilia Alshanetsky, Joerg Behrens, Antony Dovgal, Stefan Esser, Moriyoshi Koizumi, Magnus Maatta, Sebastian Nohn, Derick Rethans, Melvyn Sopacua, Pierre-Alain Joye, Dmitry Stogov, Felipe Pena, David Soria Parra, Stanislav Malyshev, Julien Pauli, Stephen Zarkos, Anatol Belski, Remi Collet, Ferenc Kovacs
Websites and Infrastructure team
PHP Websites Team Rasmus Lerdorf, Hannes Magnusson, Philip Olson, Lukas Kahwe Smith, Pierre-Alain Joye, Kalle Sommer Nielsen, Peter Cowburn, Adam Harvey, Ferenc Kovacs, Levi Morrison
Event Maintainers Damien Seguy, Daniel P. Brown
Network Infrastructure Daniel P. Brown
Windows Infrastructure Alex Schoenmaker

PHP License

This program is free software; you can redistribute it and/or modify it under the terms of the PHP License as published by the PHP Group and included in the distribution in the file: LICENSE

This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.

If you did not receive a copy of the PHP license, or have any questions about PHP licensing, please contact license@php.net.

最高吸引力的Landing page登陆页面设计技巧

最高吸引力的Landing page登陆页面设计技巧

你可曾有过,为什么明明没有预期要买某样商品,却因为进入网站看了介绍,最后忍不住就下单了?反之,有时候我们已经预设好要买某样商品,却在浏览网站的时候,在下单的最后一刻突然就不想购买了?

有时我们只是逛逛一些博客或 B2B 的服务网站,却不由自主的留下了个人资料?相信这些情况一定不止你一个人发生过,而且有做网路行销的老板们应该更想知道究竟是怎么一回事!

很多时候,登陆页面设计的好坏,取决于消费者是否会荷包失守或留下个资!

Landing page 的中文为「登陆页面」亦称为销售页、著陆页面、到达页面。讲的是任何一个网页,无论访客是从哪个流量管道进来的(如:Facebook广告、Google搜索等),能去引导访客到达你设定目标的网页就被称做为登陆页面(Landing Page)。例如:订阅电子报、下载电子书、购买产品或注册会员等。

在谈登陆页面的设计诀窍之前,首先要先了解登陆页面的重要性。当访客点击网站链接时,我们不建议将访客导入网站的主页,原因如下:

  • 主页有太多按钮,怕客户没有头绪的乱点,跑到毫无相关的页面。当客户迷路时,他们就会离开你的网页,降低你的转换率。
  • 首页的内容无法自订化。客户点击广告时,他们的目的是想延伸了解更多相关资讯。但网站首页往往是一般的公司简介,跟广告内容不一定有关联。

(例如:广告标题是「立即报名免费英文课试听」,但点进去却看不到报名表,只看到 XX 美语的创业理念。这时,大部分的人都会选择离开。)

做个简单的结论:登录页面应该只有 1 个按钮或目标,当内容与广告有一致性时就能大幅提高转换率。一般登入页面都是下拉式的单页网页,如果客户想了解更多细节,他们就会往下继续看。
因此,你必须事先设想好你期望访客为你达成的目标,也就是你期望访客接下来要做些什么事?当你拥有一个好的登陆页面设计时,你便可促使访客完成你所希望他们达成的目标!

如何设计最强登录页面 Landing Page?从这些细节去开始!

引人入胜的 landing page 标题

What is the value proposition?

你能「提供什么价值」给客户?标题文字是顾客决定是否要继续阅读内文的关键之一,所以标题一定要掌握「简洁明瞭」这项大重点,需要一眼就可以知道登陆页面所想要呈现什么内容,使访客猜想他们可能可以从中获得什么资讯或益处。

简单举例一间麻辣火锅店家「贩售优惠餐卷」的登录页面。

标题 #1:不买会后悔之让你辣翻天也嗨翻天!

标题 #2:限时75折!预购麻辣火锅优惠餐卷,平价也能享受顶级食材。

你觉得哪一个标题比较吸引人?我个人会选择标题 #2,因为它简单明瞭,而且一眼就能看出「价值与产品特点」。文案中成功做了三件事:

  1. 标题以75折这个数字来吸引我的注意力。
  2. 标题有清楚告诉我该做什么 (我们称之为Call-to-action,此文章下方有简单介绍)。此文案的重点就是「请我们预购餐卷」。
  3. 标题成功的描述了此活动的价值:透过「预购」的方式让我们花小钱也能享受顶级食材。

标题 #1 的缺点在于它的文字不够清楚。例如:为什么不买会后悔?辣翻天与嗨翻天这件事太主观与抽象,感觉像是很一般的形容词,缺乏细节与卖点。

搭配适当的图片、短片或动画

人是视觉性动物,图像会是第一个被大脑处理的物件。当我们在登陆页面置入符合主题的图片、短片或是动画时,会使访客对于你所要提供的服务、产品有想像的雏形,进而更想要了解你的服务与产品。而有趣、有创意的影片最能抓住访客在网页停留的时间喔!

社交平台分享图标

在页面中加上社交平台(Facebook、Twitter、LinkedIn等)分享图标,是一个提升登陆页面被更多群众看到的方法,进而提升流量。

移除分散注意力之因子

登陆页面是一个很单纯的页面,你希望访客可以为你达成目标,所以你绝对不会希望有任何会分散他们注意力的按钮出现。网站导引中的选项:网站首页、关于我们、联络我们等,这些可能会使访客分心而离开登陆页面并且一去不回头了!所以将这些引导选项移除,让访客将注意力集中在网站内容中,使他们尽快地达成目标!

表单填写内容设计

当登陆页面是以下载电子书或订阅电子报等方式与访客交换资讯(如:姓名、电话、性别、电子邮件)时,我们该如何提供吸引人且有用的资讯,让访客愿意填写表单而不是关闭页面离开呢?在设计表单填写这一栏位时,请必须直接了当将登陆页面的主要标题写出来,并浓威而鋼
缩整个页面所要呈现的资讯。

简单举例以学习「程式设计补习班」的登陆页面来说,

主要标题:成为一位顶尖的程式设计师!

浓缩资讯:4堂课,12小时的课程让你试听,100%完全免费。再搭配专属的「职涯规划师」为你规划晋升蓝图!

公司已经很久没为你加薪了吗?在台湾不景气的环境下要如何找到『高待遇』的优质工作?成为一位顶尖的程式设计师可以轻易的让你年薪突破一百万!

留下访客个资内容:我希望了解更多资讯,请先帮我预留免费名额,并且请职涯规划师与我电话联络。

利用动词打造CTA

CTA (Call-To-Action) 中文称为行动按钮或行动呼吁,主要目的是希望访客按下按钮,如:订阅电子报、下载电子书或购买商品等行动,而透过动词的呈现(例如:立即订阅、马上下载等)促使消费者赶快按下行动按钮,将会带来更好的成效!

给不熟悉营销的朋友:CTA (Call-to-action) 很简单,不複杂,它只是一个名词。它的概念就是要「指定客户」做下一步的动作。CTA 可以是一句话,一个按钮,或是一个张图片。当我们告诉客户该如何「继续」时,客户听话做出下一步动作的机率将大幅提高。

测试比较登陆页面

然而我们设计的登陆页面,我们并不了解消费者是否愿意买单,这当中有许多的物件可以拿来做测试 (如:行动按钮、标题、图片等)。透过 AB 测试这项工具来了解访客的偏好,意思就是说,登陆页面不仅仅只可以设计一种版本!

在选择繁多的时代,一旦让访客犹豫、离开页面,便很容易一去不复返。Landing page 登陆页面所需要设计的物件看似简单又不复杂,但要设计出一个好的登陆页面,并能促使访客达成目标却不是件容易的事。因此设计 landing page 需要有足够的耐心并持续的做测试,相信访客一定会接受引导并为你达成目标!

原创文章,作者:图帕先生,感谢支持原创,如若转载,请注明出处:https://www.yestupa.com/make-a-good-landing-page.html

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