PHP logo

PHP Version 7.4.16

System Linux syu6193820001-6964d58bd6-s87jx 4.19.91-21.al7.x86_64 #1 SMP Wed Sep 2 19:47:49 CST 2020 x86_64
Build Date Jul 6 2021 09:57:59
Configure Command './configure' '--prefix=/var/www/php74' '--enable-mysqlnd' '--with-mysqli=mysqlnd' '--with-pdo-mysql=mysqlnd' '--enable-calendar' '--enable-exif' '--enable-ftp' '--with-iconv' '--enable-gd' '--enable-cgi' '--with-jpeg' '--with-png-dir=/usr' '--with-zlib' '--with-zlib-dir=/usr' '--with-freetype' '--enable-mbstring' '--enable-bcmath' '--with-curl' '--with-openssl' '--enable-soap' '--with-zip' '--with-config-file-path=/var/www/php74/lib' '--with-mcrypt=/usr/local/libmcrypt' '--enable-opcache' '--enable-shmop' '--enable-sysvsem' 'PKG_CONFIG_PATH=/usr/local/lib/pkgconfig/'
Server API CGI/FastCGI
Virtual Directory Support disabled
Configuration File (php.ini) Path /var/www/php74/lib
Loaded Configuration File /var/www/php74/hichina_ini/syu6193820001/php.ini
Scan this dir for additional .ini files (none)
Additional .ini files parsed (none)
PHP API 20190902
PHP Extension 20190902
Zend Extension 320190902
Zend Extension Build API320190902,NTS
PHP Extension Build API20190902,NTS
Debug Build no
Thread Safety disabled
Zend Signal Handling enabled
Zend Memory Manager enabled
Zend Multibyte Support provided by mbstring
IPv6 Support enabled
DTrace Support disabled
Registered PHP Streamshttps, ftps, compress.zlib, php, file, glob, data, http, ftp, phar, zip
Registered Stream Socket Transportstcp, udp, unix, udg, ssl, sslv3, tls, tlsv1.0, tlsv1.1, tlsv1.2
Registered Stream Filterszlib.*, convert.iconv.*, string.rot13, string.toupper, string.tolower, string.strip_tags, convert.*, consumed, dechunk
Zend logo This program makes use of the Zend Scripting Language Engine:
Zend Engine v3.4.0, Copyright (c) Zend Technologies
    with Zend OPcache v7.4.16, Copyright (c), by Zend Technologies

Configuration

bcmath

BCMath support enabled
DirectiveLocal ValueMaster Value
bcmath.scale00

calendar

Calendar support enabled

cgi-fcgi

DirectiveLocal ValueMaster Value
cgi.check_shebang_line11
cgi.discard_path00
cgi.fix_pathinfo11
cgi.force_redirect11
cgi.nph00
cgi.redirect_status_envno valueno value
cgi.rfc2616_headers00
fastcgi.logging11

Core

PHP Version 7.4.16
DirectiveLocal ValueMaster Value
allow_url_fopenOnOn
allow_url_includeOffOff
arg_separator.input&&
arg_separator.output&&
auto_append_fileno valueno value
auto_globals_jitOnOn
auto_prepend_fileno valueno value
browscapno valueno value
default_charsetUTF-8UTF-8
default_mimetypetext/htmltext/html
disable_classesno valueno value
disable_functionschmod,exec,system,passthru,shell_exec,escapeshellarg,escapeshellcmd,proc_close,proc_open,ini_alter,dl,popen,pcntl_exec,socket_accept,socket_bind,socket_clear_error,socket_close,socket_connect,socket_create_listen,socket_create_pair,socket_create,socket_get_option,socket_getpeername,socket_getsockname,socket_last_error,socket_listen,socket_read,socket_recv,socket_recvfrom,socket_select,socket_send,socket_sendto,socket_set_block,socket_set_nonblock,socket_set_option,socket_shutdown,socket_strerror,socket_write,stream_socket_client,stream_socket_server,pfsockopen,disk_total_space,disk_free_space,chown,diskfreespace,getrusage,get_current_user,getmyuid,getmypid,dl,leak,listen,chgrp,link,symlink,dlopen,proc_nice,proc_get_stats,proc_terminate,shell_exec,sh2_exec,posix_getpwuid,posix_getgrgid,posix_kill,ini_restore,mkfifo,dbmopen,dbase_open,filepro,filepro_rowcount,posix_mkfifo,putenv,sleep,fsockopenchmod,exec,system,passthru,shell_exec,escapeshellarg,escapeshellcmd,proc_close,proc_open,ini_alter,dl,popen,pcntl_exec,socket_accept,socket_bind,socket_clear_error,socket_close,socket_connect,socket_create_listen,socket_create_pair,socket_create,socket_get_option,socket_getpeername,socket_getsockname,socket_last_error,socket_listen,socket_read,socket_recv,socket_recvfrom,socket_select,socket_send,socket_sendto,socket_set_block,socket_set_nonblock,socket_set_option,socket_shutdown,socket_strerror,socket_write,stream_socket_client,stream_socket_server,pfsockopen,disk_total_space,disk_free_space,chown,diskfreespace,getrusage,get_current_user,getmyuid,getmypid,dl,leak,listen,chgrp,link,symlink,dlopen,proc_nice,proc_get_stats,proc_terminate,shell_exec,sh2_exec,posix_getpwuid,posix_getgrgid,posix_kill,ini_restore,mkfifo,dbmopen,dbase_open,filepro,filepro_rowcount,posix_mkfifo,putenv,sleep,fsockopen
display_errorsOffOff
display_startup_errorsOffOff
doc_rootno valueno value
docref_extno valueno value
docref_rootno valueno value
enable_dlOffOff
enable_post_data_readingOnOn
error_append_stringno valueno value
error_log/usr/home/syu6193820001/wwwlogs/error_log/usr/home/syu6193820001/wwwlogs/error_log
error_prepend_stringno valueno value
error_reporting522527
expose_phpOffOff
extension_dir/var/www/php74/lib/php/extensions/no-debug-non-zts-20190902/var/www/php74/lib/php/extensions/no-debug-non-zts-20190902
file_uploadsOnOn
hard_timeout22
highlight.comment#FF8000#FF8000
highlight.default#0000BB#0000BB
highlight.html#000000#000000
highlight.keyword#007700#007700
highlight.string#DD0000#DD0000
html_errorsOnOn
ignore_repeated_errorsOffOff
ignore_repeated_sourceOffOff
ignore_user_abortOffOff
implicit_flushOffOff
include_path.:.:
input_encodingno valueno value
internal_encodingno valueno value
log_errorsOffOff
log_errors_max_len10241024
mail.add_x_headerOffOff
mail.force_extra_parametersno valueno value
mail.logno valueno value
max_execution_time3030
max_file_uploads2020
max_input_nesting_level6464
max_input_time6060
max_input_vars10001000
memory_limit128M128M
open_basedir/data/home/syu6193820001/htdocs:/usr/home/syu6193820001/htdocs:/usr/home/tmp:/data/home/tmp/:/usr/home/syu6193820001/php_upload_tmp/:/var/www/disablesite/:/tmp//data/home/syu6193820001/htdocs:/usr/home/syu6193820001/htdocs:/usr/home/tmp:/data/home/tmp/:/usr/home/syu6193820001/php_upload_tmp/:/var/www/disablesite/:/tmp/
output_bufferingno valueno value
output_encodingno valueno value
output_handlerno valueno value
post_max_size10M10M
precision1414
realpath_cache_size4096K4096K
realpath_cache_ttl120120
register_argc_argvOffOff
report_memleaksOnOn
report_zend_debugOnOn
request_orderGPGP
sendmail_fromno valueno value
sendmail_path/usr/sbin/sendmail -t -i/usr/sbin/sendmail -t -i
serialize_precision1717
short_open_tagOnOn
SMTPlocalhostlocalhost
smtp_port2525
sys_temp_dirno valueno value
syslog.facilityLOG_USERLOG_USER
syslog.filterno-ctrlno-ctrl
syslog.identphpphp
track_errorsOffOff
unserialize_callback_funcno valueno value
upload_max_filesize10M10M
upload_tmp_dir/usr/home/syu6193820001/php_upload_tmp/usr/home/syu6193820001/php_upload_tmp
user_dirno valueno value
user_ini.cache_ttl300300
user_ini.filename.user.ini.user.ini
variables_orderGPCSGPCS
xmlrpc_error_number00
xmlrpc_errorsOffOff
zend.assertions-1-1
zend.detect_unicodeOnOn
zend.enable_gcOnOn
zend.exception_ignore_argsOffOff
zend.multibyteOffOff
zend.script_encodingno valueno value
zend.signal_checkOffOff

ctype

ctype functions enabled

curl

cURL support enabled
cURL Information 7.29.0
Age 3
Features
AsynchDNS Yes
CharConv No
Debug No
GSS-Negotiate Yes
IDN Yes
IPv6 Yes
krb4 No
Largefile Yes
libz Yes
NTLM Yes
NTLMWB Yes
SPNEGO No
SSL Yes
SSPI No
TLS-SRP No
Protocols dict, file, ftp, ftps, gopher, http, https, imap, imaps, ldap, ldaps, pop3, pop3s, rtsp, scp, sftp, smtp, smtps, telnet, tftp
Host x86_64-redhat-linux-gnu
SSL Version NSS/3.53.1
ZLib Version 1.2.7
libSSH Version libssh2/1.8.0
DirectiveLocal ValueMaster Value
curl.cainfono valueno value

date

date/time support enabled
timelib version 2018.04
"Olson" Timezone Database Version 2021.1
Timezone Database internal
Default timezone UTC
DirectiveLocal ValueMaster Value
date.default_latitude31.766731.7667
date.default_longitude35.233335.2333
date.sunrise_zenith90.58333390.583333
date.sunset_zenith90.58333390.583333
date.timezoneAsia/ShanghaiAsia/Shanghai

dom

DOM/XML enabled
DOM/XML API Version 20031129
libxml Version 2.9.1
HTML Support enabled
XPath Support enabled
XPointer Support enabled
Schema Support enabled
RelaxNG Support enabled

exif

EXIF Support enabled
Supported EXIF Version 0220
Supported filetypes JPEG, TIFF
Multibyte decoding support using mbstring enabled
Extended EXIF tag formats Canon, Casio, Fujifilm, Nikon, Olympus, Samsung, Panasonic, DJI, Sony, Pentax, Minolta, Sigma, Foveon, Kyocera, Ricoh, AGFA, Epson
DirectiveLocal ValueMaster Value
exif.decode_jis_intelJISJIS
exif.decode_jis_motorolaJISJIS
exif.decode_unicode_intelUCS-2LEUCS-2LE
exif.decode_unicode_motorolaUCS-2BEUCS-2BE
exif.encode_jisno valueno value
exif.encode_unicodeISO-8859-15ISO-8859-15

fileinfo

fileinfo support enabled
libmagic 537

filter

Input Validation and Filtering enabled
DirectiveLocal ValueMaster Value
filter.defaultunsafe_rawunsafe_raw
filter.default_flagsno valueno value

ftp

FTP support enabled
FTPS support enabled

gd

GD Support enabled
GD Version bundled (2.1.0 compatible)
FreeType Support enabled
FreeType Linkage with freetype
FreeType Version 2.8.0
GIF Read Support enabled
GIF Create Support enabled
JPEG Support enabled
libJPEG Version 6b
PNG Support enabled
libPNG Version 1.5.13
WBMP Support enabled
XBM Support enabled
BMP Support enabled
TGA Read Support enabled
DirectiveLocal ValueMaster Value
gd.jpeg_ignore_warning11

hash

hash support enabled
Hashing Engines md2 md4 md5 sha1 sha224 sha256 sha384 sha512/224 sha512/256 sha512 sha3-224 sha3-256 sha3-384 sha3-512 ripemd128 ripemd160 ripemd256 ripemd320 whirlpool tiger128,3 tiger160,3 tiger192,3 tiger128,4 tiger160,4 tiger192,4 snefru snefru256 gost gost-crypto adler32 crc32 crc32b crc32c fnv132 fnv1a32 fnv164 fnv1a64 joaat haval128,3 haval160,3 haval192,3 haval224,3 haval256,3 haval128,4 haval160,4 haval192,4 haval224,4 haval256,4 haval128,5 haval160,5 haval192,5 haval224,5 haval256,5

iconv

iconv support enabled
iconv implementation glibc
iconv library version 2.17
DirectiveLocal ValueMaster Value
iconv.input_encodingno valueno value
iconv.internal_encodingno valueno value
iconv.output_encodingno valueno value

json

json support enabled

libxml

libXML support active
libXML Compiled Version 2.9.1
libXML Loaded Version 20901
libXML streams enabled

mbstring

Multibyte Support enabled
Multibyte string engine libmbfl
HTTP input encoding translation disabled
libmbfl version 1.3.2
mbstring extension makes use of "streamable kanji code filter and converter", which is distributed under the GNU Lesser General Public License version 2.1.
Multibyte (japanese) regex support enabled
Multibyte regex (oniguruma) version 6.8.2
DirectiveLocal ValueMaster Value
mbstring.detect_orderno valueno value
mbstring.encoding_translationOffOff
mbstring.func_overload00
mbstring.http_inputno valueno value
mbstring.http_outputno valueno value
mbstring.http_output_conv_mimetypes^(text/|application/xhtml\+xml)^(text/|application/xhtml\+xml)
mbstring.internal_encodingno valueno value
mbstring.languageneutralneutral
mbstring.regex_retry_limit10000001000000
mbstring.regex_stack_limit100000100000
mbstring.strict_detectionOffOff
mbstring.substitute_characterno valueno value

mysqli

MysqlI Supportenabled
Client API library version mysqlnd 7.4.16
Active Persistent Links 0
Inactive Persistent Links 0
Active Links 1
DirectiveLocal ValueMaster Value
mysqli.allow_local_infileOffOff
mysqli.allow_persistentOnOn
mysqli.default_hostno valueno value
mysqli.default_port33063306
mysqli.default_pwno valueno value
mysqli.default_socketno valueno value
mysqli.default_userno valueno value
mysqli.max_linksUnlimitedUnlimited
mysqli.max_persistentUnlimitedUnlimited
mysqli.reconnectOffOff
mysqli.rollback_on_cached_plinkOffOff

mysqlnd

mysqlndenabled
Version mysqlnd 7.4.16
Compression supported
core SSL supported
extended SSL supported
Command buffer size 4096
Read buffer size 32768
Read timeout 86400
Collecting statistics Yes
Collecting memory statistics No
Tracing n/a
Loaded plugins mysqlnd,debug_trace,auth_plugin_mysql_native_password,auth_plugin_mysql_clear_password,auth_plugin_caching_sha2_password,auth_plugin_sha256_password
API Extensions pdo_mysql,mysqli

openssl

OpenSSL support enabled
OpenSSL Library Version OpenSSL 1.0.2k-fips 26 Jan 2017
OpenSSL Header Version OpenSSL 1.0.2k 26 Jan 2017
Openssl default config /etc/pki/tls/openssl.cnf
DirectiveLocal ValueMaster Value
openssl.cafileno valueno value
openssl.capathno valueno value

pcre

PCRE (Perl Compatible Regular Expressions) Support enabled
PCRE Library Version 10.35 2020-05-09
PCRE Unicode Version 13.0.0
PCRE JIT Support enabled
PCRE JIT Target x86 64bit (little endian + unaligned)
DirectiveLocal ValueMaster Value
pcre.backtrack_limit10000001000000
pcre.jit11
pcre.recursion_limit100000100000

PDO

PDO supportenabled
PDO drivers mysql, sqlite

pdo_mysql

PDO Driver for MySQLenabled
Client API version mysqlnd 7.4.16
DirectiveLocal ValueMaster Value
pdo_mysql.default_socket/tmp/mysql.sock/tmp/mysql.sock

pdo_sqlite

PDO Driver for SQLite 3.xenabled
SQLite Library 3.7.17

Phar

Phar: PHP Archive supportenabled
Phar API version 1.1.1
Phar-based phar archives enabled
Tar-based phar archives enabled
ZIP-based phar archives enabled
gzip compression enabled
bzip2 compression disabled (install ext/bz2)
Native OpenSSL support enabled
Phar based on pear/PHP_Archive, original concept by Davey Shafik.
Phar fully realized by Gregory Beaver and Marcus Boerger.
Portions of tar implementation Copyright (c) 2003-2009 Tim Kientzle.
DirectiveLocal ValueMaster Value
phar.cache_listno valueno value
phar.readonlyOnOn
phar.require_hashOnOn

posix

POSIX support enabled

Reflection

Reflection enabled

session

Session Support enabled
Registered save handlers files user
Registered serializer handlers php_serialize php php_binary
DirectiveLocal ValueMaster Value
session.auto_startOffOff
session.cache_expire180180
session.cache_limiternocachenocache
session.cookie_domainno valueno value
session.cookie_httponlyno valueno value
session.cookie_lifetime00
session.cookie_path//
session.cookie_samesiteno valueno value
session.cookie_secure00
session.gc_divisor10001000
session.gc_maxlifetime14401440
session.gc_probability11
session.lazy_writeOnOn
session.namePHPSESSIDPHPSESSID
session.referer_checkno valueno value
session.save_handlerfilesfiles
session.save_pathno valueno value
session.serialize_handlerphpphp
session.sid_bits_per_character55
session.sid_length2626
session.upload_progress.cleanupOnOn
session.upload_progress.enabledOnOn
session.upload_progress.freq1%1%
session.upload_progress.min_freq11
session.upload_progress.namePHP_SESSION_UPLOAD_PROGRESSPHP_SESSION_UPLOAD_PROGRESS
session.upload_progress.prefixupload_progress_upload_progress_
session.use_cookies11
session.use_only_cookies11
session.use_strict_mode00
session.use_trans_sid00

shmop

shmop support enabled

SimpleXML

SimpleXML support enabled
Schema support enabled

soap

Soap Client enabled
Soap Server enabled
DirectiveLocal ValueMaster Value
soap.wsdl_cache11
soap.wsdl_cache_dir/tmp/tmp
soap.wsdl_cache_enabled11
soap.wsdl_cache_limit55
soap.wsdl_cache_ttl8640086400

SPL

SPL supportenabled
Interfaces OuterIterator, RecursiveIterator, SeekableIterator, SplObserver, SplSubject
Classes AppendIterator, ArrayIterator, ArrayObject, BadFunctionCallException, BadMethodCallException, CachingIterator, CallbackFilterIterator, DirectoryIterator, DomainException, EmptyIterator, FilesystemIterator, FilterIterator, GlobIterator, InfiniteIterator, InvalidArgumentException, IteratorIterator, LengthException, LimitIterator, LogicException, MultipleIterator, NoRewindIterator, OutOfBoundsException, OutOfRangeException, OverflowException, ParentIterator, RangeException, RecursiveArrayIterator, RecursiveCachingIterator, RecursiveCallbackFilterIterator, RecursiveDirectoryIterator, RecursiveFilterIterator, RecursiveIteratorIterator, RecursiveRegexIterator, RecursiveTreeIterator, RegexIterator, RuntimeException, SplDoublyLinkedList, SplFileInfo, SplFileObject, SplFixedArray, SplHeap, SplMinHeap, SplMaxHeap, SplObjectStorage, SplPriorityQueue, SplQueue, SplStack, SplTempFileObject, UnderflowException, UnexpectedValueException

sqlite3

SQLite3 supportenabled
SQLite Library 3.7.17
DirectiveLocal ValueMaster Value
sqlite3.extension_dirno valueno value

standard

Dynamic Library Support enabled
Path to sendmail /usr/sbin/sendmail -t -i
DirectiveLocal ValueMaster Value
assert.active11
assert.bail00
assert.callbackno valueno value
assert.exception00
assert.quiet_eval00
assert.warning11
auto_detect_line_endings00
default_socket_timeout6060
fromno valueno value
session.trans_sid_hostsno valueno value
session.trans_sid_tagsa=href,area=href,frame=src,form=a=href,area=href,frame=src,form=
unserialize_max_depth40964096
url_rewriter.hostsno valueno value
url_rewriter.tagsform=form=
user_agentno valueno value

sysvsem

sysvsem support enabled

tokenizer

Tokenizer Support enabled

xml

XML Support active
XML Namespace Support active
libxml2 Version 2.9.1

xmlreader

XMLReader enabled

xmlwriter

XMLWriter enabled

Zend OPcache

Opcode Caching Up and Running
Optimization Enabled
SHM Cache Enabled
File Cache Disabled
Startup OK
Shared memory model mmap
Cache hits 3
Cache misses 892
Used memory 41588192
Free memory 59075104
Wasted memory 0
Interned Strings Used memory 4639832
Interned Strings Free memory 1651176
Cached scripts 892
Cached keys 1095
Max keys 7963
OOM restarts 0
Hash keys restarts 0
Manual restarts 0
DirectiveLocal ValueMaster Value
opcache.blacklist_filenameno valueno value
opcache.consistency_checks00
opcache.dups_fixOffOff
opcache.enableOnOn
opcache.enable_cliOnOn
opcache.enable_file_overrideOffOff
opcache.error_logno valueno value
opcache.file_cacheno valueno value
opcache.file_cache_consistency_checksOnOn
opcache.file_cache_onlyOffOff
opcache.file_update_protection22
opcache.force_restart_timeout180180
opcache.huge_code_pagesOffOff
opcache.interned_strings_buffer88
opcache.lockfile_path/tmp/tmp
opcache.log_verbosity_level11
opcache.max_accelerated_files40004000
opcache.max_file_size00
opcache.max_wasted_percentage55
opcache.memory_consumption9696
opcache.opt_debug_level00
opcache.optimization_level0x7FFEBFFF0x7FFEBFFF
opcache.preferred_memory_modelno valueno value
opcache.preloadno valueno value
opcache.preload_userno valueno value
opcache.protect_memoryOffOff
opcache.restrict_apino valueno value
opcache.revalidate_freq22
opcache.revalidate_pathOffOff
opcache.save_commentsOnOn
opcache.use_cwdOnOn
opcache.validate_permissionOffOff
opcache.validate_rootOffOff
opcache.validate_timestampsOnOn

zip

Zip enabled
Zip version 1.15.6
Libzip version 1.2.0

zlib

ZLib Supportenabled
Stream Wrapper compress.zlib://
Stream Filter zlib.inflate, zlib.deflate
Compiled Version 1.2.7
Linked Version 1.2.7
DirectiveLocal ValueMaster Value
zlib.output_compressionOffOff
zlib.output_compression_level-1-1
zlib.output_handlerno valueno value

Additional Modules

Module Name

Environment

VariableValue
DOCUMENT_ROOT /usr/home/syu6193820001/htdocs
GATEWAY_INTERFACE CGI/1.1
HTTPS on
HTTP_ACCEPT */*
HTTP_ACCEPT_ENCODING gzip, br, zstd, deflate
HTTP_ALI_CDN_APPVIEW_NAME cdn-tengine
HTTP_ALI_CDN_REAL_IP 3.17.79.195
HTTP_ALI_CDN_REAL_PORT 38548
HTTP_ALI_SWIFT_FORCE_TTL_CODE 400=0
HTTP_ALI_SWIFT_LOG_HOST www.yestupa.com
HTTP_ALI_SWIFT_STAT_HOST www.yestupa.com
HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT 90
HTTP_ALI_SWIFT_UREQUEST_TIMEOUT 90
HTTP_ALI_TPROXY_UREQUEST_TIMEOUT 90
HTTP_AUTHORIZATION no value
HTTP_COOKIE _s_prefix=f94c0511f72bb5232d0932f2a5717e42
HTTP_EAGLEEYE_TRACEID 3da0c01417460922909725335e
HTTP_HOST www.yestupa.com
HTTP_USER_AGENT Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_VIA cn6425.l1, l2st4-5.l2
HTTP_X_ALICDN_DA_VIA 61.160.192.96,121.14.74.242
HTTP_X_CLIENT_SCHEME https
HTTP_X_FORWARDED_FOR 3.17.79.195
PATH /bin
PHPRC /var/www/php74/hichina_ini/syu6193820001
QUERY_STRING no value
REDIRECT_DOCUMENT_ROOT /usr/home/syu6193820001/htdocs
REDIRECT_GATEWAY_INTERFACE CGI/1.1
REDIRECT_HTTPS on
REDIRECT_HTTP_ACCEPT */*
REDIRECT_HTTP_ACCEPT_ENCODING gzip, br, zstd, deflate
REDIRECT_HTTP_ALI_CDN_APPVIEW_NAME cdn-tengine
REDIRECT_HTTP_ALI_CDN_REAL_IP 3.17.79.195
REDIRECT_HTTP_ALI_CDN_REAL_PORT 38548
REDIRECT_HTTP_ALI_SWIFT_FORCE_TTL_CODE 400=0
REDIRECT_HTTP_ALI_SWIFT_LOG_HOST www.yestupa.com
REDIRECT_HTTP_ALI_SWIFT_STAT_HOST www.yestupa.com
REDIRECT_HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT 90
REDIRECT_HTTP_ALI_SWIFT_UREQUEST_TIMEOUT 90
REDIRECT_HTTP_ALI_TPROXY_UREQUEST_TIMEOUT 90
REDIRECT_HTTP_AUTHORIZATION no value
REDIRECT_HTTP_COOKIE _s_prefix=f94c0511f72bb5232d0932f2a5717e42
REDIRECT_HTTP_EAGLEEYE_TRACEID 3da0c01417460922909725335e
REDIRECT_HTTP_HOST www.yestupa.com
REDIRECT_HTTP_USER_AGENT Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
REDIRECT_HTTP_VIA cn6425.l1, l2st4-5.l2
REDIRECT_HTTP_X_ALICDN_DA_VIA 61.160.192.96,121.14.74.242
REDIRECT_HTTP_X_CLIENT_SCHEME https
REDIRECT_HTTP_X_FORWARDED_FOR 3.17.79.195
REDIRECT_PATH /usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin
REDIRECT_QUERY_STRING no value
REDIRECT_REMOTE_ADDR 119.23.123.161
REDIRECT_REMOTE_PORT 34546
REDIRECT_REQUEST_METHOD GET
REDIRECT_REQUEST_URI /direct-traffic-google-analytics.html
REDIRECT_SCRIPT_FILENAME /usr/home/syu6193820001/htdocs/direct-traffic-google-analytics.html
REDIRECT_SCRIPT_NAME /direct-traffic-google-analytics.html
REDIRECT_SERVER_ADDR 10.29.165.8
REDIRECT_SERVER_ADMIN webmaster@syu6193820001.my3w.com
REDIRECT_SERVER_NAME www.yestupa.com
REDIRECT_SERVER_PORT 443
REDIRECT_SERVER_PROTOCOL HTTP/1.1
REDIRECT_SERVER_SIGNATURE no value
REDIRECT_SERVER_SOFTWARE Apache
REDIRECT_STATUS 200
REDIRECT_TZ Asia/Shanghai
REDIRECT_UNIQUE_ID aBNBAgodpQgAPq4RG5cAAAAF
REDIRECT_URL /direct-traffic-google-analytics.html
REMOTE_ADDR 119.23.123.161
REMOTE_PORT 34546
REQUEST_METHOD GET
REQUEST_URI /direct-traffic-google-analytics.html
SCRIPT_FILENAME /usr/home/syu6193820001/htdocs/index.php
SCRIPT_NAME /index.php
SERVER_ADDR 10.29.165.8
SERVER_ADMIN webmaster@syu6193820001.my3w.com
SERVER_NAME www.yestupa.com
SERVER_PORT 443
SERVER_PROTOCOL HTTP/1.1
SERVER_SIGNATURE no value
SERVER_SOFTWARE Apache
TZ Asia/Shanghai
UNIQUE_ID aBNBAgodpQgAPq4RG5cAAAAF

PHP Variables

VariableValue
$_COOKIE['_s_prefix']f94c0511f72bb5232d0932f2a5717e42
$_SERVER['SERVER_SOFTWARE']Apache
$_SERVER['REQUEST_URI']/direct-traffic-google-analytics.html
$_SERVER['DOCUMENT_ROOT']/usr/home/syu6193820001/htdocs
$_SERVER['GATEWAY_INTERFACE']CGI/1.1
$_SERVER['HTTPS']on
$_SERVER['HTTP_ACCEPT']*/*
$_SERVER['HTTP_ACCEPT_ENCODING']gzip, br, zstd, deflate
$_SERVER['HTTP_ALI_CDN_APPVIEW_NAME']cdn-tengine
$_SERVER['HTTP_ALI_CDN_REAL_IP']3.17.79.195
$_SERVER['HTTP_ALI_CDN_REAL_PORT']38548
$_SERVER['HTTP_ALI_SWIFT_FORCE_TTL_CODE']400=0
$_SERVER['HTTP_ALI_SWIFT_LOG_HOST']www.yestupa.com
$_SERVER['HTTP_ALI_SWIFT_STAT_HOST']www.yestupa.com
$_SERVER['HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT']90
$_SERVER['HTTP_ALI_SWIFT_UREQUEST_TIMEOUT']90
$_SERVER['HTTP_ALI_TPROXY_UREQUEST_TIMEOUT']90
$_SERVER['HTTP_AUTHORIZATION']no value
$_SERVER['HTTP_COOKIE']_s_prefix=f94c0511f72bb5232d0932f2a5717e42
$_SERVER['HTTP_EAGLEEYE_TRACEID']3da0c01417460922909725335e
$_SERVER['HTTP_HOST']www.yestupa.com
$_SERVER['HTTP_USER_AGENT']Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
$_SERVER['HTTP_VIA']cn6425.l1, l2st4-5.l2
$_SERVER['HTTP_X_ALICDN_DA_VIA']61.160.192.96,121.14.74.242
$_SERVER['HTTP_X_CLIENT_SCHEME']https
$_SERVER['HTTP_X_FORWARDED_FOR']3.17.79.195
$_SERVER['PATH']/bin
$_SERVER['PHPRC']/var/www/php74/hichina_ini/syu6193820001
$_SERVER['QUERY_STRING']no value
$_SERVER['REDIRECT_DOCUMENT_ROOT']/usr/home/syu6193820001/htdocs
$_SERVER['REDIRECT_GATEWAY_INTERFACE']CGI/1.1
$_SERVER['REDIRECT_HTTPS']on
$_SERVER['REDIRECT_HTTP_ACCEPT']*/*
$_SERVER['REDIRECT_HTTP_ACCEPT_ENCODING']gzip, br, zstd, deflate
$_SERVER['REDIRECT_HTTP_ALI_CDN_APPVIEW_NAME']cdn-tengine
$_SERVER['REDIRECT_HTTP_ALI_CDN_REAL_IP']3.17.79.195
$_SERVER['REDIRECT_HTTP_ALI_CDN_REAL_PORT']38548
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_FORCE_TTL_CODE']400=0
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_LOG_HOST']www.yestupa.com
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_STAT_HOST']www.yestupa.com
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_UKEEPALIVE_TIMEOUT']90
$_SERVER['REDIRECT_HTTP_ALI_SWIFT_UREQUEST_TIMEOUT']90
$_SERVER['REDIRECT_HTTP_ALI_TPROXY_UREQUEST_TIMEOUT']90
$_SERVER['REDIRECT_HTTP_AUTHORIZATION']no value
$_SERVER['REDIRECT_HTTP_COOKIE']_s_prefix=f94c0511f72bb5232d0932f2a5717e42
$_SERVER['REDIRECT_HTTP_EAGLEEYE_TRACEID']3da0c01417460922909725335e
$_SERVER['REDIRECT_HTTP_HOST']www.yestupa.com
$_SERVER['REDIRECT_HTTP_USER_AGENT']Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
$_SERVER['REDIRECT_HTTP_VIA']cn6425.l1, l2st4-5.l2
$_SERVER['REDIRECT_HTTP_X_ALICDN_DA_VIA']61.160.192.96,121.14.74.242
$_SERVER['REDIRECT_HTTP_X_CLIENT_SCHEME']https
$_SERVER['REDIRECT_HTTP_X_FORWARDED_FOR']3.17.79.195
$_SERVER['REDIRECT_PATH']/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin
$_SERVER['REDIRECT_QUERY_STRING']no value
$_SERVER['REDIRECT_REMOTE_ADDR']119.23.123.161
$_SERVER['REDIRECT_REMOTE_PORT']34546
$_SERVER['REDIRECT_REQUEST_METHOD']GET
$_SERVER['REDIRECT_REQUEST_URI']/direct-traffic-google-analytics.html
$_SERVER['REDIRECT_SCRIPT_FILENAME']/usr/home/syu6193820001/htdocs/direct-traffic-google-analytics.html
$_SERVER['REDIRECT_SCRIPT_NAME']/direct-traffic-google-analytics.html
$_SERVER['REDIRECT_SERVER_ADDR']10.29.165.8
$_SERVER['REDIRECT_SERVER_ADMIN']webmaster@syu6193820001.my3w.com
$_SERVER['REDIRECT_SERVER_NAME']www.yestupa.com
$_SERVER['REDIRECT_SERVER_PORT']443
$_SERVER['REDIRECT_SERVER_PROTOCOL']HTTP/1.1
$_SERVER['REDIRECT_SERVER_SIGNATURE']no value
$_SERVER['REDIRECT_SERVER_SOFTWARE']Apache
$_SERVER['REDIRECT_STATUS']200
$_SERVER['REDIRECT_TZ']Asia/Shanghai
$_SERVER['REDIRECT_UNIQUE_ID']aBNBAgodpQgAPq4RG5cAAAAF
$_SERVER['REDIRECT_URL']/direct-traffic-google-analytics.html
$_SERVER['REMOTE_ADDR']119.23.123.161
$_SERVER['REMOTE_PORT']34546
$_SERVER['REQUEST_METHOD']GET
$_SERVER['SCRIPT_FILENAME']/usr/home/syu6193820001/htdocs/index.php
$_SERVER['SCRIPT_NAME']/index.php
$_SERVER['SERVER_ADDR']10.29.165.8
$_SERVER['SERVER_ADMIN']webmaster@syu6193820001.my3w.com
$_SERVER['SERVER_NAME']www.yestupa.com
$_SERVER['SERVER_PORT']443
$_SERVER['SERVER_PROTOCOL']HTTP/1.1
$_SERVER['SERVER_SIGNATURE']no value
$_SERVER['TZ']Asia/Shanghai
$_SERVER['UNIQUE_ID']aBNBAgodpQgAPq4RG5cAAAAF
$_SERVER['PHP_SELF']/index.php
$_SERVER['REQUEST_TIME_FLOAT']1746092291.0046
$_SERVER['REQUEST_TIME']1746092291

PHP Credits

PHP Group
Thies C. Arntzen, Stig Bakken, Shane Caraveo, Andi Gutmans, Rasmus Lerdorf, Sam Ruby, Sascha Schumann, Zeev Suraski, Jim Winstead, Andrei Zmievski
Language Design & Concept
Andi Gutmans, Rasmus Lerdorf, Zeev Suraski, Marcus Boerger
PHP Authors
ContributionAuthors
Zend Scripting Language Engine Andi Gutmans, Zeev Suraski, Stanislav Malyshev, Marcus Boerger, Dmitry Stogov, Xinchen Hui, Nikita Popov
Extension Module API Andi Gutmans, Zeev Suraski, Andrei Zmievski
UNIX Build and Modularization Stig Bakken, Sascha Schumann, Jani Taskinen, Peter Kokot
Windows Support Shane Caraveo, Zeev Suraski, Wez Furlong, Pierre-Alain Joye, Anatol Belski, Kalle Sommer Nielsen
Server API (SAPI) Abstraction Layer Andi Gutmans, Shane Caraveo, Zeev Suraski
Streams Abstraction Layer Wez Furlong, Sara Golemon
PHP Data Objects Layer Wez Furlong, Marcus Boerger, Sterling Hughes, George Schlossnagle, Ilia Alshanetsky
Output Handler Zeev Suraski, Thies C. Arntzen, Marcus Boerger, Michael Wallner
Consistent 64 bit support Anthony Ferrara, Anatol Belski
SAPI Modules
ContributionAuthors
Apache 2.0 Handler Ian Holsman, Justin Erenkrantz (based on Apache 2.0 Filter code)
CGI / FastCGI Rasmus Lerdorf, Stig Bakken, Shane Caraveo, Dmitry Stogov
CLI Edin Kadribasic, Marcus Boerger, Johannes Schlueter, Moriyoshi Koizumi, Xinchen Hui
Embed Edin Kadribasic
FastCGI Process Manager Andrei Nigmatulin, dreamcat4, Antony Dovgal, Jerome Loyet
litespeed George Wang
phpdbg Felipe Pena, Joe Watkins, Bob Weinand
Module Authors
ModuleAuthors
BC Math Andi Gutmans
Bzip2 Sterling Hughes
Calendar Shane Caraveo, Colin Viebrock, Hartmut Holzgraefe, Wez Furlong
COM and .Net Wez Furlong
ctype Hartmut Holzgraefe
cURL Sterling Hughes
Date/Time Support Derick Rethans
DB-LIB (MS SQL, Sybase) Wez Furlong, Frank M. Kromann, Adam Baratz
DBA Sascha Schumann, Marcus Boerger
DOM Christian Stocker, Rob Richards, Marcus Boerger
enchant Pierre-Alain Joye, Ilia Alshanetsky
EXIF Rasmus Lerdorf, Marcus Boerger
FFI Dmitry Stogov
fileinfo Ilia Alshanetsky, Pierre Alain Joye, Scott MacVicar, Derick Rethans, Anatol Belski
Firebird driver for PDO Ard Biesheuvel
FTP Stefan Esser, Andrew Skalski
GD imaging Rasmus Lerdorf, Stig Bakken, Jim Winstead, Jouni Ahto, Ilia Alshanetsky, Pierre-Alain Joye, Marcus Boerger
GetText Alex Plotnick
GNU GMP support Stanislav Malyshev
Iconv Rui Hirokawa, Stig Bakken, Moriyoshi Koizumi
IMAP Rex Logan, Mark Musone, Brian Wang, Kaj-Michael Lang, Antoni Pamies Olive, Rasmus Lerdorf, Andrew Skalski, Chuck Hagenbuch, Daniel R Kalowsky
Input Filter Rasmus Lerdorf, Derick Rethans, Pierre-Alain Joye, Ilia Alshanetsky
Internationalization Ed Batutis, Vladimir Iordanov, Dmitry Lakhtyuk, Stanislav Malyshev, Vadim Savchuk, Kirti Velankar
JSON Jakub Zelenka, Omar Kilani, Scott MacVicar
LDAP Amitay Isaacs, Eric Warnke, Rasmus Lerdorf, Gerrit Thomson, Stig Venaas
LIBXML Christian Stocker, Rob Richards, Marcus Boerger, Wez Furlong, Shane Caraveo
Multibyte String Functions Tsukada Takuya, Rui Hirokawa
MySQL driver for PDO George Schlossnagle, Wez Furlong, Ilia Alshanetsky, Johannes Schlueter
MySQLi Zak Greant, Georg Richter, Andrey Hristov, Ulf Wendel
MySQLnd Andrey Hristov, Ulf Wendel, Georg Richter, Johannes Schlüter
OCI8 Stig Bakken, Thies C. Arntzen, Andy Sautins, David Benson, Maxim Maletsky, Harald Radi, Antony Dovgal, Andi Gutmans, Wez Furlong, Christopher Jones, Oracle Corporation
ODBC driver for PDO Wez Furlong
ODBC Stig Bakken, Andreas Karajannis, Frank M. Kromann, Daniel R. Kalowsky
Opcache Andi Gutmans, Zeev Suraski, Stanislav Malyshev, Dmitry Stogov, Xinchen Hui
OpenSSL Stig Venaas, Wez Furlong, Sascha Kettler, Scott MacVicar
Oracle (OCI) driver for PDO Wez Furlong
pcntl Jason Greene, Arnaud Le Blanc
Perl Compatible Regexps Andrei Zmievski
PHP Archive Gregory Beaver, Marcus Boerger
PHP Data Objects Wez Furlong, Marcus Boerger, Sterling Hughes, George Schlossnagle, Ilia Alshanetsky
PHP hash Sara Golemon, Rasmus Lerdorf, Stefan Esser, Michael Wallner, Scott MacVicar
Posix Kristian Koehntopp
PostgreSQL driver for PDO Edin Kadribasic, Ilia Alshanetsky
PostgreSQL Jouni Ahto, Zeev Suraski, Yasuo Ohgaki, Chris Kings-Lynne
Pspell Vlad Krupin
Readline Thies C. Arntzen
Reflection Marcus Boerger, Timm Friebe, George Schlossnagle, Andrei Zmievski, Johannes Schlueter
Sessions Sascha Schumann, Andrei Zmievski
Shared Memory Operations Slava Poliakov, Ilia Alshanetsky
SimpleXML Sterling Hughes, Marcus Boerger, Rob Richards
SNMP Rasmus Lerdorf, Harrie Hazewinkel, Mike Jackson, Steven Lawrance, Johann Hanne, Boris Lytochkin
SOAP Brad Lafountain, Shane Caraveo, Dmitry Stogov
Sockets Chris Vandomelen, Sterling Hughes, Daniel Beulshausen, Jason Greene
Sodium Frank Denis
SPL Marcus Boerger, Etienne Kneuss
SQLite 3.x driver for PDO Wez Furlong
SQLite3 Scott MacVicar, Ilia Alshanetsky, Brad Dewar
System V Message based IPC Wez Furlong
System V Semaphores Tom May
System V Shared Memory Christian Cartus
tidy John Coggeshall, Ilia Alshanetsky
tokenizer Andrei Zmievski, Johannes Schlueter
XML Stig Bakken, Thies C. Arntzen, Sterling Hughes
XMLReader Rob Richards
xmlrpc Dan Libby
XMLWriter Rob Richards, Pierre-Alain Joye
XSL Christian Stocker, Rob Richards
Zip Pierre-Alain Joye, Remi Collet
Zlib Rasmus Lerdorf, Stefan Roehrich, Zeev Suraski, Jade Nicoletti, Michael Wallner
PHP Documentation
Authors Mehdi Achour, Friedhelm Betz, Antony Dovgal, Nuno Lopes, Hannes Magnusson, Philip Olson, Georg Richter, Damien Seguy, Jakub Vrana, Adam Harvey
Editor Peter Cowburn
User Note Maintainers Daniel P. Brown, Thiago Henrique Pojda
Other Contributors Previously active authors, editors and other contributors are listed in the manual.
PHP Quality Assurance Team
Ilia Alshanetsky, Joerg Behrens, Antony Dovgal, Stefan Esser, Moriyoshi Koizumi, Magnus Maatta, Sebastian Nohn, Derick Rethans, Melvyn Sopacua, Pierre-Alain Joye, Dmitry Stogov, Felipe Pena, David Soria Parra, Stanislav Malyshev, Julien Pauli, Stephen Zarkos, Anatol Belski, Remi Collet, Ferenc Kovacs
Websites and Infrastructure team
PHP Websites Team Rasmus Lerdorf, Hannes Magnusson, Philip Olson, Lukas Kahwe Smith, Pierre-Alain Joye, Kalle Sommer Nielsen, Peter Cowburn, Adam Harvey, Ferenc Kovacs, Levi Morrison
Event Maintainers Damien Seguy, Daniel P. Brown
Network Infrastructure Daniel P. Brown
Windows Infrastructure Alex Schoenmaker

PHP License

This program is free software; you can redistribute it and/or modify it under the terms of the PHP License as published by the PHP Group and included in the distribution in the file: LICENSE

This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.

If you did not receive a copy of the PHP license, or have any questions about PHP licensing, please contact license@php.net.

谷歌分析中的直接流量是怎么定义的?

当谈到分析中的直接流量时,有两个根深蒂固的误解。

第一个是,它几乎完全是由用户在浏览器中输入地址(或点击书签)造成的。第二种是认为这是一件坏事,不是因为它对你的网站性能有任何明显的负面影响,而是因为它对进一步的分析有某种免疫力。数字营销人员的普遍态度是,直接流量是一种不可避免的不便;因此,对直接流量的讨论通常仅限于将其归因于其他渠道,或回避与其相关的问题。

在这篇文章中,我们将重新审视现代谷歌分析中的直接流量。除了探讨推荐人数据可能丢失的无数方式,我们还将探讨一些你可以立即开始使用的工具和策略,以减少报告中的直接流量水平。最后,我们将发现先进的分析和细分如何能揭开直接流量的神秘面纱,并揭示哪些可能是你最有价值的用户。

什么是直接流量?

谷歌分析中的直接流量是怎么定义的?

简而言之,当谷歌分析没有关于会话如何到达你的网站的数据时,或者当引用源被配置为忽略时,它将报告一个 “直接 “的流量来源。你可以认为直接是GA的后备选项,当它的处理逻辑未能将一个会话归于一个特定的来源。

要正确理解直接流量的原因和解决方法,重要的是要准确理解GA是如何处理流量来源的。下面的流程图说明了会话是如何被归类的–请注意,直接流量作为最后的 “全能 “组,就在最后。

 

广义上讲,不考虑用户配置的覆盖,GA的处理遵循以下检查顺序:

AdWords参数 > 活动覆盖 > UTM活动参数 > 由搜索引擎推荐 > 由其他网站推荐 > 超时期内的前一个活动 > 直接

请注意倒数第二个处理步骤(超时内的前一个活动),这对直接渠道有重大影响。考虑一个通过有机搜索发现你的网站的用户,然后在一周后通过直接渠道返回。这两个会话都会被归结为有机搜索。事实上,活动数据在默认情况下会持续6个月之久。这里的关键点是,谷歌分析已经在试图将直接流量对你的影响降到最低。

什么原因导致直接流量?

与流行的看法相反,实际上有许多原因导致一个会话可能缺少活动和流量来源数据。在这里,我们将通过一些最常见的。

1. 手动输入地址和书签

经典的直接流量情况,这个情况基本上是不可避免的。如果一个用户在浏览器的地址栏中输入一个URL,或者点击浏览器的书签,这个会话就会显示为直接流量。

 

2. HTTPS > HTTP

当用户跟随一个安全(HTTPS)页面的链接到一个非安全(HTTP)页面时,没有推荐人数据被传递,这意味着会话显示为直接流量而不是推荐。请注意,这是预期的行为。这是安全协议设计的一部分,而且它不影响其他情况: HTTP到HTTP,HTTPS到HTTPS,甚至HTTP到HTTPS都会传递推荐人数据。

因此,如果你的推荐流量下降了,但直接流量却激增了,这可能是你的一个主要推荐人已经迁移到了HTTPS。反之亦然:如果你已经迁移到HTTPS,并链接到HTTP网站,那么你给他们带来的流量将在他们的分析中显示为直接流量。

如果你的推荐人已经迁移到HTTPS,而你还停留在HTTP,你真的应该考虑迁移到HTTPS。这样做(并更新你的反向链接以指向HTTPS URLs)将带回任何被剥离的跨协议流量的推荐人数据。由于LetsEncrypt这样的自动化机构,现在可以免费获得SSL证书,但这并不是说你应该忽视探索网站迁移的潜在重大SEO影响。记住,HTTPS和HTTP/2是网络的未来。

另一方面,如果你已经迁移到HTTPS,并担心你的用户作为直接流量出现在合作伙伴的网站上,你可以实施元推荐人标签。Cyrus Shepard以前在Moz上写过这方面的内容,所以我现在就不深入研究了。我只想说,这是一种告诉浏览器将一些推荐者数据传递给非安全网站的方式,可以作为<meta>元素或HTTP头来实现。

缺少或损坏的跟踪代码

比方说,你推出了一个新的登陆页面模板,却忘记了包括GA追踪代码。或者,用我越来越经常遇到的情况,想象一下你的GTM容器是一个可怕的混乱的配置不良的触发器,而你的跟踪代码根本无法启动。

用户在没有追踪代码的情况下登陆这个页面。他们点击了一个链接,进入了一个有追踪代码的更深的页面。从GA的角度来看,会话的第一次点击是访问的第二个页面,这意味着推荐者出现在你自己的网站上(即自我推荐)。如果你的域名在推荐排除列表中(按照默认配置),那么会话就会被归类为直接。这将发生,即使第一个URL被标记为UTM活动参数。

作为一个短期的解决方案,你可以尝试通过简单地添加丢失的跟踪代码来修复损害。为了防止它再次发生,请进行彻底的分析审计,转向基于GTM的跟踪实施,并促进数据驱动的营销文化。

 不当的重定向

这是一个简单的问题。不要使用元刷新或基于JavaScript的重定向–这些可以擦除或替换推荐人数据,导致分析中的直接流量。你也应该对你的服务器端重定向一丝不苟,而且–正如SEO经常建议的那样–经常审核你的重定向文件。复杂的链更有可能导致推荐人数据的丢失,而且你有UTM参数被剥离的风险。

再次,控制你能做的:使用仔细映射的(即非链式)代码301服务器端重定向,尽可能保留推荐人数据。

 非网络文件

Microsoft Word文档、幻灯片或PDF文件中的链接不会传递推荐人信息。默认情况下,点击这些链接的用户将作为直接流量出现在你的报告中。来自本地移动应用(尤其是那些嵌入 “应用内 “的浏览器)的点击也同样容易剥离推荐人数据。

在某种程度上,这是不可避免的。就像所谓的 “黑暗社会 “访问(下文将详细讨论),非网络链接将不可避免地导致一些数量的直接流量。然而,你也有机会在这里控制可控因素。

例如,如果你发布白皮书或提供可下载的PDF指南,你应该用UTM活动参数来标记嵌入式超链接。你甚至不会考虑发起一个没有活动跟踪的电子邮件营销活动(我希望如此),那么你为什么要分发任何其他类型的免费赠品而不同样跟踪其成功呢?在某些方面,这甚至更为重要,因为这些类型的下载品往往具有单一电子邮件营销活动所没有的持久性。下面是一个适当标记的URL的例子,我们将其作为一个链接嵌入:

https://builtvisible.com/embedded-whitepaper-url/?…

线下营销材料中的URL也是如此。对于重大活动,通常的做法是选择一个简短的、令人难忘的URL(如moz.com/tv/)并设计一个全新的登陆页面。也有可能完全绕过页面的创建:只需将虚荣心的URL重定向到一个现有的页面URL上,该URL已被正确标记为UTM参数。

因此,无论你是直接标记你的URL,使用重定向的虚荣URL,还是–如果你认为UTM参数很难看–选择GTM的一些疯狂的哈希-碎片解决方案(在这里阅读更多内容),收获都是一样的:在适当的地方使用活动参数。

“黑暗社交”

这是一个大问题,可能也是营销人员最不了解的问题。

黑暗社交 “一词最早是在2012年由Alexis Madrigal在《大西洋》杂志的一篇文章中创造的。从本质上讲,它指的是不容易归因于某个特定来源的社交分享方法,如电子邮件、即时通讯、Skype、WhatsApp和Facebook Messenger。

最近的研究发现,消费者从出版商和营销商的网站向外分享的信息中,有80%以上是通过这些私人渠道进行的。就活跃用户的数量而言,信息应用正在超过社交网络应用。这些蓬勃发展的平台所推动的所有活动,通常被网络分析软件归为直接流量。

使用 “社会媒体营销 “这一模棱两可的短语的人,通常指的是广告:你广播你的信息,并希望人们会听。即使你通过一个目标明确的活动克服了消费者的冷漠,任何后续的互动都会因为其非常公开的性质而受到影响。相比之下,黑暗社交的隐私性代表了一个潜在的金矿,可以进行亲密的、有针对性的、具有高转换潜力的相关互动。尽管它可能是模糊的、难以追踪的,但黑暗社交有可能让营销人员利用难以捉摸的口碑力量。

那么,我们如何才能最大限度地减少被归入直接流量的黑暗社交流量?不幸的是,并没有什么灵丹妙药:正确的暗社交归因需要严格的活动追踪。最佳的方法将根据你的行业、受众、主张等有很大不同。然而,对许多网站来说,良好的第一步是为电子邮件、WhatsApp和Slack等私人平台提供方便和正确配置的分享按钮,从而确保用户分享附加有UTM参数的URL(或重定向到相同的虚值/缩短的URL)。这将在一定程度上照亮你的部分黑暗社交流量。

检查表: 尽量减少直接流量

为了总结我们已经讨论过的内容,以下是你可以采取的步骤,以尽量减少报告中不必要的直接流量水平:

  • 迁移到HTTPS:安全协议不仅是通往HTTP/2和网络未来的通道,它还将对你追踪转介流量的能力产生巨大的积极影响。
  • 管理你对重定向的使用: 避免连锁反应,消除客户端重定向,以利于仔细映射、单跳、服务器端301。如果你使用虚构的URLs来重定向到带有UTM参数的页面,则要小心谨慎。
  • 在活动标签方面要做得非常好: 即使在数据驱动的营销人员中,我也遇到过这样的观点,即UTM始于和终于在你的电子邮件营销软件中打开自动标签。还有一些人走到了另一个极端,做一些愚蠢的事情,比如标记内部链接。控制你所能控制的,你进行有意义的归因的能力将明显提高。
    进行一次分析审计: 数据的完整性是至关重要的,所以在评估你的营销成功与否时要考虑到这一点。这不是简单地检查是否有遗漏的跟踪代码:好的审计包括对你的测量计划的审查,以及在页面和属性层面的严格测试。
  • 坚持这些原则,通常有可能实现分析报告中直接流量水平的大幅下降。下面的例子涉及到HTTPS迁移、GTM迁移(作为Analytics审查的一部分),以及在大约6个月的时间里对内部活动跟踪流程的全面检查:

但是,直接流量的传奇并没有结束! 一旦这个渠道被 “清理”,也就是说,一旦你把可避免的污染物的数量降到最低,剩下的可能是你最有价值的流量部分之一。

谷歌分析中的直接流量是怎么定义的?

由于我们已经讨论过的原因,来自书签和黑暗社会的流量是一个非常有价值的分析部分。这些可能是你最忠诚和参与度最高的一些用户,而且与网站平均水平相比,一个干净的直接渠道的转换率明显较高,这并不罕见。你应该努力去了解他们。

要探索的潜在途径是无限的,但这里有一些好的出发点:

  • 建立有意义的自定义细分市场,根据他们的登陆页面、位置、设备、重复访问或购买行为,甚至是增强的电子商务互动来定义你的直接流量子集。
  • 使用现代GTM触发器跟踪有意义的参与指标,如元素可见性和本地滚动跟踪。衡量你的直接用户是如何使用和浏览你的内容的。
  • 观察与你的其他营销活动的相关性,并利用它作为一个机会来完善你的标签做法和细分定义。创建一个自定义警报,观察直接流量的峰值。
  • 熟悉流量报告,了解你的直接流量是如何转化的。通过使用目标流和行为流报告和细分,通常可以收集到可操作的见解,这些见解可以应用于整个网站。
    向你的用户寻求帮助! 如果你已经分离出一个有价值的流量部分,但没有进行更深入的分析,可以在页面上添加一个按钮,如果访问者告诉你他们是如何发现你的页面的,就可以提供免费的电子书下载。

如果你还没有开始考虑终生价值–彻底修改你的归因模型或实施用户ID是克服营销人员对直接流量的冷漠或挫败感的好步骤。

我希望这个指南是有用的。如果幸运的话,你来到这里是为了寻找减少报告中直接流量水平的方法,并留下了一些如何更好地分析这部分有价值的用户的新想法。

原创文章,作者:图帕先生,感谢支持原创,如若转载,请注明出处:https://www.yestupa.com/direct-traffic-google-analytics.html

(0)
打赏 微信咖啡 微信咖啡 支付宝咖啡 支付宝咖啡
图帕先生图帕先生普通会员
上一篇 3月 20, 2021 下午7:59
下一篇 4月 9, 2021 下午4:20

相关推荐

发表回复

您的电子邮箱地址不会被公开。 必填项已用*标注